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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

Isn't "she" gorgeous? Look at "her".......argh!

232 replies

HibiscusIsland1 · 02/09/2026 14:45

This trend (on Insta etc) for referring to inanimate objects as "she"........it is infuriating - handbags, holiday homes, bronzer......make it stop! I'm a 50 year old women and largely follow women of a similar age. It's infantile and ridiculous. AiBU?

OP posts:
mmmarmalade · 02/09/2026 16:15

I have no idea what anyone is on about here... and I use the Gram every day - clearly this "trend" isn't on any of the channels I look at.

Floatlikeafeather2 · 02/09/2026 16:15

MyThreeWords · 02/09/2026 15:34

My lovely old nana referred to every object as "he" (pronounced "ee" in her accent). I suppose if she had been talking about ships etc she might have deferred to the manly convention of calling everything they could steer "she". But she wasn't the seafaring type and I can only remember her talking about kettles, chairs, and such like.

Was she from Bristol or elsewhere in the south West? I've been surrounded by it all my life, but both ee and 'er. "Ee's a good ole bag that one. Ad ee donkey's yers" "Er's a really comfy bed, ent er?"

Daygloboo · 02/09/2026 16:16

Buscobel · 02/09/2026 14:47

It’s from the same mould as ‘a red lip’, ‘a black trouser’. Nonsense!

Please enlighten me . I have absolutely no idea what you are talking about.

Happyjoe · 02/09/2026 16:16

So what do you think of French, Italian? They have female and male words for everything.

Anyway, I think it may pee me off it used on bronzers?! I mean, what? But cars, ships, some thing of beauty, no. It's fine. I find influencers irritating though, that's why I never watch them.

chaos76 · 02/09/2026 16:17

Ncforthis2267 · 02/09/2026 16:04

Yep, "it's giving...", "she looks...", vocal fry and any dickhead with a clip on microphone holding it in their hand next to their stupid mouth.

All instant swipe away. Why buy an expensive clip on mic then hold it an inch from your mouth you fucking pleb?

and tapping nails along every item they show to the camera - it grinds my gears

mrswhiplington · 02/09/2026 16:22

AmyDudley · 02/09/2026 15:58

On Australian Masterchef they refer to the dishes they have cooked as 'she' , they've only started doing it the last couple of series, so it clearly is a trend, and IMO a bonkers one.

I've never noticed it on Australian Masterchef. Just another thing to annoy me about that programme now.😁

mikehandlesburning · 02/09/2026 16:25

Hmm I'm a bit torn and I refer to my robo vac as 'he', and I'm not sure I'm giving that up. He's very useful, and does exactly as he's been instructed.

FreddoEspresso · 02/09/2026 16:27

Rhythmisadancer · 02/09/2026 14:50

Along with "I'm obsessed!"- really? You're obessessed with a spoon?

Gaaahhhh... This is nails down a blackboard for me. I might have been obsessed with something/someone 3 times in my life, yet these influencers are obsessed with something every half an hour!

Though I find it more forgivable when it's Gen Z. Gen X, not remotely.

It's giving STFU!!!

LauderSyme · 02/09/2026 16:28

I've noticed this trend big time in reference to dresses, but not so much other objects; likely a reflection of my social media interests rather than the ubiquity of the vocabulary.

I agree that using "she" to name an 'it' is conspicuously jarring. I'm not used to it. I am 53.

However, I do think it may be worth thinking about more deeply before casting scorn. Ships and planes etc were labelled 'she' by men. Women have historically rarely had the opportunity to label anything using 'our' third person personal pronoun.

Male coded vocabulary is so often widely used as the default that it becomes very easy to accept it as normal and view anything else as weird.

I can't help but feel that reclaiming even this tiny bit of feminine space and language is good and reflects psychic progress in gender equality.

I do see where you're coming from, feeling that it's infantilizing and twee. Maybe that's because handbags and bronzer and dresses are so female-coded. But doesn't society diminish and infantilize femaleness? Could that be the source of our collective discomfort, rather than the language?

I have probably hugely over-thought and over-complicated your AIBU question. Those are traits I possess. But here's my tuppence worth anyway.

CarbootJunction · 02/09/2026 16:29

Why would you watch trash on social media if it just winds you up? I don't even have an Instagram account, so I have no idea what you are talking about.

HibiscusIsland1 · 02/09/2026 16:30

Happyjoe · 02/09/2026 16:16

So what do you think of French, Italian? They have female and male words for everything.

Anyway, I think it may pee me off it used on bronzers?! I mean, what? But cars, ships, some thing of beauty, no. It's fine. I find influencers irritating though, that's why I never watch them.

Re: Italian, French etc - of course that is not the same thing at all! That is part of the language.

This is a recent affectation of Insta accounts I have followed for years who have recently switched from referring to inaminate objects e.g. a handbag, a mascara, a candle as "it/the" to "she/her".

E.g. a new mascara "she's arrived and she's the most glorious black mascara ever. Isn't she gorgeous!"

It is a recent trend, fad whatever you wish to call it on social media and it irritates me. Before anyone cares to correct me again, I am aware of the historical context of "she" for ships, cars etc
This is different and recent!

OP posts:
FairKoala · 02/09/2026 16:31

This trend (on Insta etc) for referring to inanimate objects as "she"........it is infuriating - handbags, holiday homes, bronzer

Has anyone asked the handbag, the holiday home or the bronzer their preferred pronouns?

70isaLimitNotaTarget · 02/09/2026 16:32

Momon45 · 02/09/2026 16:15

A smokey eye ! This winds me up too . What happens with the other eye or lip or leg ?

And it " screams class"
This navy trousers with the red shoe is giving me Cote dAzure vibes, it just screams class .

No.

WetBandits · 02/09/2026 16:33

Not the same I suppose, but if I remove a contraceptive implant that’s being a real fucking stubborn pain in the arse, I automatically refer to it as ‘he’ !Blush

Any straightforward removal is an ‘it’!

comeoncolleen · 02/09/2026 16:35

Daygloboo · 02/09/2026 16:16

Please enlighten me . I have absolutely no idea what you are talking about.

Another trend, not that recent, but disconcerting. 30 years ago I was in a posh shop where they spoke of 'a well-cut trouser' and even 'a suitable knicker'.

Hillfarmer · 02/09/2026 16:36

This is misgendering and it is literal genocide.

WecanbeheroeslikeBowie · 02/09/2026 16:37

There is so much shit out there especially on line that people get excited about. So many brain deads if this is what passes for excitement.

Daygloboo · 02/09/2026 16:38

comeoncolleen · 02/09/2026 16:35

Another trend, not that recent, but disconcerting. 30 years ago I was in a posh shop where they spoke of 'a well-cut trouser' and even 'a suitable knicker'.

Ooo eerrrr missus

SmashThePatriarchy · 02/09/2026 16:38

It’s the finger movements for me! Tapping and pincer like claws when talking. Makes me cringe.

TheOnlyWayIsIlford · 02/09/2026 16:39

Has it replaced describing everything from a shed to a sausage roll as 'this bad boy'?

Docugirl · 02/09/2026 16:41

Agreed OP. It sounds ridiculous. In every accent.

Why do they all follow the same patterns and use identical phrases? To do with the algorithm I presume.

Also: she's giving Autumn/cosy/ (insert commercial hard sell words here) vibes...

namechange6766333545544 · 02/09/2026 16:41

I hate this and can’t continue to watch anyone who does it. Holding up a handbag and saying “Look at her. I’m obsessed” and then tapping nails on it.

No.

LadyRoughDiamond · 02/09/2026 16:42

It’s the use of the word ‘girlies’ that grinds my gears. ‘Autumn girlies…’, London girlies…’, ‘Matcha girlies…’. Since when were adult women happy to be infantilised like this FFS?

Moonandstarsandsun · 02/09/2026 16:42

Yep and also that clapping thing with two fingers

MyThreeWords · 02/09/2026 16:43

Floatlikeafeather2 · 02/09/2026 16:15

Was she from Bristol or elsewhere in the south West? I've been surrounded by it all my life, but both ee and 'er. "Ee's a good ole bag that one. Ad ee donkey's yers" "Er's a really comfy bed, ent er?"

More over Wiltshire way, but I think she spent part of her life in Somerset. Yes, as you write it was very much as she sounded. I love the switching around of objective pronouns and subjective ones (I think that is the right way of putting it???) -- "'Ee be too fancy for I, thick ole bag, but I'll 'ave ee anyway!"

I've probably got it all wrong. Years since she was around. Closest I hear of her voice now is when I watch The Singing Detective - the bits in the Forest of Dean.