AIBU to think most social content has become repetitive and formulaic?

[Freshtona]

I follow a handful of people on Instagram because I genuinely enjoy their content, but lately my feed seems full of copycat suggestions. One person posts something and within days a dozen others are doing the same thing, using the same phrases, the same products, the same "day in the life", "things I wish I'd known", "reset routines" and endless affiliate links. It all feels so formulaic and like everyone's scraping the barrel for content now. They literally say the same things. I know they have to make a living, but I miss when people seemed to have their own personalities and ideas rather than chasing the same trends. Is it just me getting old and cynical, or does anyone else feel completely oversaturated by it all? I think I might just have to delete Instagram.

It’s when you same the same shite being advertised at the same time - suri, hello fresh, estrid, symprove. I’ll never buy them.

Also blatant copying. I saw a reel of down one making a perfect kids packed lunch for start of term then a terrible one labelled end of term. Funnyish the first time. Not the subsequent 10 times!!

I agree. A lot of them are either following those creators that push these kind of formulas, or using AI.

Even copying stunts like 'will you cook for me for $100' or giving flowers to strangers. Loads of people doing that now

Its all gotten very old very quickly

It’s because it’s just a marketing platform, I haven’t used it in years & not many friends do now either.

What I eat for breakfast in AI resort is the one at the moment! Crazy.