H & M model photographs

[Clafoutie]

I realise this isn’t a new thing. And I realise that H & M are not alone in this. But my eye was drawn by an H & M advert on this site and when I visited the H & M website I was appalled by the photos of models there. A lot of them are no doubt AI generated and modified, but they are presenting images of women who look unwell. I thought the fashion industry was moving on from representing women in this way. I was naive.

That’s what I meant.

we are so used to seeing overweight and obese… our perception has changed.

i say that as someone within healthy BMI but a stone heavier than ideal.

it’s awful.

The models on the Hollister website for example. I'm all for inclusivity, but if we dismiss "healthy" thinner models because of what children might aspire to, then the now doubt very obese ones need to disappear too.

I also agree that you can be a size 10 and overweight, I'm a 12 and bordering on obese because I'm 155cm tall.

Now I understand why as a size 8-10 , athletic and small cup bra all my life even in my 40s now, I have been bullied relentlessly by obese women for not being "curvy" enough

Thanks @Clafoutie very insightful in the end

I said “if”.

I noticed this on Next, weird AI altered images or someone too aggressive with Photoshop.
Some of them you could see unnatural hard lines and missing angles.
Weird poses, even weirder than in recent years.
It made me question if the models were even real or AI.

I have no idea what you’re talking about, it’s her pose, her legs are not different sizes, and that’s a very healthy young woman.

Compared to the "heroin chic" era - these are nothing!

Think it's a combination of them being naturally slim, tall, long-limbed and the fact fashion seems to be going through an oversized sack of potatoes era as well.

DD2 is a similar sort of shape (lucky bugger doesn't get it from me) - very long limbed and slender but eats endless amounts of junk food and sweets, whereas DD1 is still slim but more toned and muscular in her natural build (again doesn't get that from me). They both tend to dress to suit their build - so DD2 will wear the wafty potato sack stuff and look amazing in it, and DD1 has found that she's got an incredible arse and thighs and dresses to flatter that! I'm quite honest with them both that you can refine the blueprint your body's built on to make it look slightly more of what you'd like - but you're always working within the design brief nature gave you (their dad is 6 foot 7 so they got a luckier starting point than my short arse)

MN has a fucked up attitude to weight and size in general - but these ones don't alarm me compared to previous decades of fashion photos. And I'm a fatty on Mounjaro so should be massively sensitive about my weight and size.

I don’t think it has changed, i think every single poster knows those are healthy gorgeous young women, what we are seeing is resentment and jealousy.

MN has a fucked up attitude to weight and size in general

it does. Look at the resentment weight loss injections cause, and then conversely all the threads salivating over food.

You can't tell how much someone weight sor how healthy they are by image alone. I used to be 55-56 kg and had bones and constantly asked "have you eaten" and I'm barely 5"5. I just didn't eat a lot and never really had a belly or boobs. My BMI was very very healthy and blood tests unremarkable. I understand you want a healthy body type to be displayed but that's just not possible because you can't base it off an image alone. You can be slim skinny and healthy.

These are really tall girls. I don't think they look unwell. These models' body proportions also have to meet certain criteria, like being narrower in the hips etc, for the clothes to fit better.

none of those look weird. they look normal. here is my real arm for reference

They look perfectly normal to me. I have nothing more to add, thanks for listening

All the photos posted so far look like healthy young women to me. Much like I was at the same age.

Both my daughters look like this and neither are underweight, slim yes but definitely not unhealthy.

This is my exact body type and my BMI is fine.

@Jo7890123 being slightly overweight, especially as we age, isn't unhealthy.
Unhealthy is diet and activity level. It's just out that lifting weights cuts bodily disease/conditions by a third and lengthens life. These teeny, tiny women won't have healthy bones, unless they start to do weights. The WLI are causing muscle loss and possible bone density issues (there's new research starting). I know two women who religiously stuck by the 1980's 1000 calorie diets, during their 20/30's, they now have mobility issues because of bone density. We've got to stop normalising being small (which is rooted in misogyny and pedophilia) and start to aim for how the women's football/rugby teams/boxers etc look.

Teeny tiny women, you let your envy slip out there, these women are a healthy weight and there will be nothing wrong with their bones. It’s a healthy weight for a reason.

Just had a look. They look like healthy slim young women to me.

Agree with @bafta16
These are all women with ectomorph body shapes, so they're naturally long and lean and clothes look better on them.
My body shape is endomorphic, short arms and legs, thick waisted, it amuses me that I have to shop in the petite section when I am verging on obese.

Always with the paedophilia. Misogyny is comparing women to children and prescribing how we need to look.

How warped can you be to look at a normal sized thin woman and compare her to a child? More telling about you frankly, it’s weird af!

Of course it is!

"We've got to stop normalising being small (which is rooted in misogyny and pedophilia) and start to aim for how the women's football/rugby teams/boxers etc look."

The weight ranges are based on factual statistics of the increased risks to health of being heavier (risk of hearts disease and diabetes), not misogyny or paedophilia - trying to deny that, and somehow make 2/3 of women being over the healthy weight range into a thing nasty men made up... for goodness sake!

Are you having a laugh, that's the exact same as my figure and my daughters. It's a healthy size 8 by the looks of it.

I think the horror is because she is (like me) flat chested. I’ve got Boy Scout knees but my arms are similar and I’m flat chested.