The message needs to be imprinted in childhood.
A campaign for parents to tell Dc from an early age. Telling teens is too late. They need to grow up thinking it is dangerous.
And plenty will still do it.
We lived near flooded quarry pits when I was a child and all grew up with the dangers of open / wild water almost brainwashed into us. But we were then allowed to play there unsupervised.
Likewise we had a laburnam tree right outside our back door and were taught never to touch the highly poisonous pods, and then left to it.
These days I think there is more of an emphasis on protecting children, supervising them, not exposing them to potential danger while teaching them how to be safe.
All these teens having to be rescued from the fells, lost and clueless. Never taught how to be safe, how to put critical thinking into effect, (what to think about / plan)
Splashing it across TikTok when the sun comes out is too late