People will vote based on populist narratives that say the way they are feeling is because Starmer is utterly incompetent and if he wasn't Prime Minister, everything would get better. Taxes will be cut, the boats will magically go away, food prices will fall, we'll miraculously find more than 30 max years of oil and gas in the north sea AND it'll be the stuff we actually need/use at home AND we'll be able to refine it, store it and set our own prices for it right here in the UK and you'll be able to call the Muslim family that run the corner shop the P word again without fear of being sent to prison because there's no free speech in this country.
I don't blame anyone for feeling like things are shit right now. They really, really are.
If you take the time to unpick which bits of that are Kier Starmer's fault, which bits are the previous government's, which bits are Brexit, which bits are the cost of preventing the economy being obliterated during covid, which bits are global factors, and how it compares to other countries - the picture is annoyingly more fragmented, there are lots of ifs and buts and maybes around it, and it's hard to conclude that who is at fault for where we are now is anything other than complicated - and that blame isn't all that useful anyway.
But people don't like complicated. They want an easy, FAST answer to the fact that it's fucking freezing (in May!) but we're sitting here with heated blankets because we can't afford to put the heating on.
Blame Starmer. Burn the witch.