This ad from 1975 is atrocious!

[TrashHeap]

I think YouTube clips embed here, so please watch this, and then tell us what you think:

Love's Baby Soft commercial, 1975

"Innocence is sexier than you think..."

What is it about?

That’s terrible!

Oh wow. That’s so disturbing 😳

[sudder] that was normal?

That is creepy as hell.

Oh that's seriously creepy,I grew up in the 70s don't remember that one ..thank fuck.

Yuk!

Jeez. That is horrendous.
Was the target audience pedophiles?

I don't remember that at all-thankfully!!

That’s terrible. I do remember lollies like that though

Urgh. The voiceover is a (male!) American so I guess it didn’t air in the UK

What is the target user group - babies or adults? I couldn't work it out.

I wasn’t offended by it in 1975 and Im really not going to get worked up about an advert that’s over 50 years old. It was acceptable in its time but wouldn’t be acceptable now, so what’s the point in expressing outrage now?

I was a child of the 70s and I think most decent people would be offended by that even back then.

Creepy af! Am still coming to terms with reading the Ep files so not surprised we have been primed a long time for pervy old men! Urgh

Me too & me either

The Cadbury flake one where she was lying in the boat used to disturb me!

only the flakiest, creamy chocolate, tastes like chocolate never tasted before...

urgh

I agree, I wonder if it's even genuine?!

It incredibly gross but I can’t find it in myself to get offended 50 years later, especially when it doesn’t seem to have been particularly successful given no one remembers the ad or the products

What would you like me to think OP?
I take it that you do have a preference?
Is there a purpose behind the question?
😉.

If you think that is bad have a look at this Channel 4 series: "It was alright in the 70s".

Advertising was very very sexist back then, hai karate had women chasing men simply because they wore the aftershave. Ditto "for men who don't have to try too hard" denim. The flake advert was basically fellatio. The timotei shampoo ad from the 80s confused me though, it was basically a woman with her tits out washing her hair. The shampoo was targeted at the female market so the bare boobs were pointless unless it was just a lesbian focused product. But given that lesbians didn't exist in TV land in the 1980s, it was pointless

I'll definitely watch that tomorrow. I was born in the 70s, and so I grew up seeing very questionable stuff that was normalised, but looking at things through a more modern lens now, means we can see just HOW easily things like this were normalised.

Even hairspray ads ,Silvikrin had young women walking by and the does she or doesn't she comment whilst being looked over by men iirc.

I'm sure the Lynx adverts in the early 2000s were the same (man spray's lynx, is then chased by hoards of women)

That's horrible