This ad from 1975 is atrocious!

[TrashHeap]

I think YouTube clips embed here, so please watch this, and then tell us what you think:

Love's Baby Soft commercial, 1975

"Innocence is sexier than you think..."

I remember Timotei ads but I don’t remember bare boobs? But anyway presumably the point was ‘this shampoo will make you look like this woman that men find sexually desirable’ (because she has her tits out)? Not ‘you fancy this woman therefore you want this shampoo’?

In the same way that Britney’s image was so sexualised even though she surely wasn’t selling any CDs to straight men. The point was that women were buying into her partly because she represented desirability to men?

Just really odd

I know what you mean.

I used to love 'Tonight's The Night' by Rod Stewart.

The lyrics make me want to gag now 🤮

"Don't say a word my virgin child
Just let your inhibitions run wild
The secret is about to unfold
Upstairs before the night's too old"

Or this article on a 1950s ad where a man is spanking his wife over his knee, and the approving commentary by men in the newspaper about it

https://medium.com/the-virago/if-a-woman-needs-it-should-she-be-spanked-politics-women-psychology-9db3aa27b2de

The old poster ads or public info ads, were always so horribly misogynistic.

I've always found Rod Stewart to be hideous.

The woman in the Timotei advert was fully clothed, as far as I remember.
It was odd that she was washing her hair outdoors though, I think it was to make the shampoo somehow be more " natural".

I wish I could unsee it 🤢

Like most things posed on MN it’s best left in the 70s

I was 15 in 75 and have no recollection of that ad' I just thought the flake ad was about crumbly chocolate. Half my class channelled the silvikrin girl and Purdy.

It was of its time and the world has moved on, just as we no longer send small boys up the chimney.

I remember those lollies, but the advert and the product are complete mysteries to me - never seen them before. And I remember a lot of the 1970s!

There were a few similar adverts for the “all over” deodorants more recently than that as well.

I absolutely hate the M&S female lingerie ads on SM . Women with bulging gussets,looks awful in my opinion.

https://danaclassics.com/pages/loves-baby-soft
Seems like the products were real, but a U.S. thing.

The Timote adverts - in the UK at least - absolutely did not feature a woman with "her tits out". The pp must have dreamt that. TT woman wore a white dress and had really thin hair, as I recall. Mine was - still is - three or four times thicker, and I didn't even use the stuff.

Oh that’s so bad.

You could literally write a book about inappropriate stuff in the 70’s. It happened. It doesn’t now. Just like locking women up in mental asylums for getting pregnant before marriage, or men having page three girls on their backboards in offices, or Benny Hill running around chasing half naked women and slapping their arses, etc, etc, etc. The world evolves and fortunately learns mostly from past misdemeanours.

I remember the Timotei ads and they were very wholesome - a very blond woman in a floaty white shift type thing, wading through a meadow of moon daisies. Not a bare boob in sight.
The Baby Soft range (it's a fragrance, among other things) still exists in the States so it seems that generations of young American girls have been made to believe that smelling like a baby is the way to be desirable.

Benny Hill didn't chase half naked women, they were chasing him - along with vicars, policemen and various other characters. It was humour, and the women who worked with him had only good things to say about him.

Ahh yes loves baby soft perfume. I think the tag line was innocence is sexier than you think.
now what I remember is my DM and her best friend (who is still alive) despising the Enjoli ad with the slogan I can bring home the bacon fry it up in a pan and never ever ever let you forget your a man cause I’m woman..

It was "Crumbliest" chocolate.

Oh this is awful, even for 70s standards. I know the worlds moved on and all but there really are some things that wouldn't not be creepy in any decade.

Yeah, it's like a spoof of itself, isn't it.

I loved the smell of Love’s and certainly being in Canada and a teen I would have remembered that ad.
I wonder if it’s been altered?

That commercial is really bad, is it for real? Or a jokey thing?
Loves Baby Soft-it smelled like baby powder, they made Loves Lemon Soft also.

This is awful.
is it real or AI cause it sounds like the tangerine 🍊 twot that ruins America.

I also don't like Trump - but I think it's stretching credibility to blame him for this advert.