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AIBU?

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To wonder why “new money” is so frowned upon in the UK?

354 replies

Namechanged2026 · 08/03/2026 09:50

Dh and I are what you would describe as ‘new money’. We both had very working class childhoods but have since earnt very well. We live in a big modern house, drive new cars (financed as it’s silly to put so much money into a depreciating asset - it works out cheaper to finance if you want a new car every 4 years) and enjoy a few abroad holidays per year (yes, we do like Dubai for the guarantee of weather, relatively short flight and quality of resorts (although we’re definitely not flashy Instagram types😂)). Our children go to private school and have had experiences that me and DH could only have dreamed of as kids.

We worked hard, got lucky and enjoy a lifestyle that we can afford. We don’t dress in tacky designer clothes (although we do have a few designer bags, belts, shoes between us), nor are we ‘flashy’.

But why is there so much snobbery towards this in the UK? Many people on super low incomes would talk about my situation negatively in a way that would suggest they would rather chose a lifestyle with a modest income and fewer luxuries because it’s almost embarrassing to want more than this. I see working class people use the phrase “money talks, wealth whispers” in reference to anything that looks like it might have been very obviously expensive. What do these people think that they would do if they all of a sudden had a super high income… just remain as they are as “money talks”?! Of course not. Yet they see no problem with the “old school” kind of wealth (country estates, kids at boarding school, muddy wellies etc etc).

It’s only in the UK that I think this attitude exists. In other countries it seems like such a positive thing to aim for a high flying career, to admit to wanting to earn as much money as possible, to discuss wanting to travel lavishly and experience lots of things. It’s actively encouraged. However in the UK, I think there is an attitude of mocking these kind of attitudes and suggesting people are shallow for aiming for this. I remember being at uni and telling a family friend that I wanted to buy a house in X area when I was older, only to be met with “is round here (a council estate) not good enough for you then?”.

OP posts:
faerylights · 09/03/2026 18:07

Unfenced · 09/03/2026 18:05

Well, I imagine he'd identify as WC, if asked.

I think he would as well - he's very big on how he came from nothing and worked his way up, but that doesn't mean he suddenly leapt to being upper class.

EvangelicalAboutButteredToast · 09/03/2026 18:08

canuckup · 09/03/2026 17:33

Yes but you can't change class in the UK.

You can acquire wealth, as in the ops situation, but class never changes.

Nonsense.

faerylights · 09/03/2026 18:11

canuckup · 09/03/2026 17:33

Yes but you can't change class in the UK.

You can acquire wealth, as in the ops situation, but class never changes.

While I don't think acquiring wealth or getting a good job automatically changes your class, I do think you can change class - but I think it's something that happens over the course of a lifetime - it's not instant.

Flamingojune · 09/03/2026 18:12

If you and your dh have done so well coming from such humble beginnings why can't your kids do that without sending them private

Sometimessmiling · 09/03/2026 18:14

Namechanged2026 · 08/03/2026 09:55

Definitely not true. On here it’s viewed extremely negatively to own a brand new luxury car, to travel abroad multiple times per year, to buy designer items etc. People look down upon it with an air of superiority.

It's like that in the USA. I have no problem with new money as long as you pay your tax and don't look down on those with less

GertrudePerkinsPaperyThing · 09/03/2026 18:19

I admit I haven’t rtft so apologies if I’ve missed something vital.

I agree with you OP! I’ve neither got a lot of money now nor am I from a particularly WC background (parents were fine although not posh) but I think the attitude in this country is ridiculous.

Whatever people say about Americans (and they can do some staggering stupid things like electing Donald Trump), one thing I really like about them is that they don’t have this attitude.

If someone has made their money all by themselves, to me it makes it more worthy of admiration, not less. It’s not particularly clever to keep money you already have, but it is to rise up from having little money to become comfortable or even well off.

Wirtschaft · 09/03/2026 18:21

I would avoid tax if I could.

Flamingojune · 09/03/2026 18:22

I don t care how much money people have but i hate huge flashy cars

Thecows · 09/03/2026 18:39

Icanthinkformyselfthanks · 09/03/2026 13:12

@Thecows , I drive a Kia Picanto. We do have one blow out holiday a year with BC flights long haul but try if we can to pay with AVIOS, usually we have a couple of other decent European holidays too but we are retired. I don’t buy designer anything but years ago my husband bought me a Rolex and a couple of nice diamond rings. Our house is lovely in my opinion with a gorgeous view over the Thames big but not massive. I doubt any of our friends are aware of the extent of our wealth it is insignificant in our relationships and is largely invested so that when we are old we can afford to pay for the care we need. I spent many years caring for my own parents and don’t want that for my children.
We do spend money on family times together with our sons, their lovely wives and our grandchildren making memories and I’m grateful to be able to afford that.

Exactly, you know you aren't the type of person this thread is referring to.

ramonaquimby · 09/03/2026 18:45

What you've described isn't really 'new money' it would have to be quite a lot more than that.
(not jealous. And not new money)

Bedroomdilemmas113 · 09/03/2026 18:49

You’ve totally misunderstood the reference/point of ‘new money’ which was (maybe still is in some circles) judged by the upper classes as being lacking. It stems from the old ways where nobody wealthy actually worked for their money, it was handed from generation to generation and retained (broadly and as a sweeping generalisation) through the owning of the land etc. The system was disrupted by people who amassed huge amounts of wealth through actually earning it shock horror and where they then fitted into the world.

What you’re describing is out-earning your peers, essentially. Nobody I grew up with would understand my life now and they’d probably make similar confused comments if we were still in touch. Sometimes it’s jealousy and sometimes it’s genuinely not understanding why you’d want to ‘waste’ your money on certain things (private school being the number one divisive topic I can think of), and sometimes it is a combination of both. If it’s good enough for them, why is it not good enough for you? Do you think you’re better than me? Etc etc.

I don’t think there’s a dislike of money of any kind particularly on here, it’s more a number of people who feel the need to jump on posts and comment about what a waste of money something (anything…cars, schools, holidays, whatever) is.

Gwenhwyfar · 09/03/2026 18:52

faerylights · 08/03/2026 10:23

How would anyone know about your flashy car or whatever unless you were bragging about it? Confused

Presumably they see her arriving in it?

Phonicshaskilledmeoff · 09/03/2026 18:52

Namechanged2026 · 08/03/2026 09:55

Definitely not true. On here it’s viewed extremely negatively to own a brand new luxury car, to travel abroad multiple times per year, to buy designer items etc. People look down upon it with an air of superiority.

It’s not money - it’s flashiness.

Buying designer clothes and cars for the label for example. I can’t imagine anyone would judge you for the holidays…. Unless you are showing off on instagram.

canisquaeso · 09/03/2026 18:53

I don’t think being new money is looked down up, but more so the type of flashy, tacky new money sorts. That’s pretty much anywhere, not only in the UK.

Saying that, I wouldn’t give 2 seconds of my time to that. Who cares? I also find cringy and tacky the whole “old money” trend online.

faerylights · 09/03/2026 18:53

Gwenhwyfar · 09/03/2026 18:52

Presumably they see her arriving in it?

You missed the context of the post, which was that the poster felt judged on social media - I asked how people on social media would know about her car unless was posting about it?

Gwenhwyfar · 09/03/2026 18:56

Namechanged2026 · 08/03/2026 10:52

But in The Netherlands, the UAE, the USA, it would be “oh how good for her that she’s managed to achieve all of that, especially considering her background”. But in the UK it’s “how tacky that she has this display of wealth!!”

I don't think it would be in the Netherlands where they value frugality so highly.

Calliopespa · 09/03/2026 19:02

Unfenced · 09/03/2026 17:10

Well, yes and no. Lord Blitherly's country pile may well have been the vulgar bling of its day in the 1700s, when his ancestor, the first Lord Blitherly, was considered to be a vulgar and over the top when he demolished the medieval manor house on the same site, shipped home a load of souvenirs from his Grand Tour, moved an entire village because it ruined his view, and hired Capability Brown to design him a park and pleasure gardens.

The family may well have downgraded considerably since its heyday, sold the town house, sold off most of the land and the paintings, and be running a wedding business out of most of the main house, and in fact be comparatively cash-poor, but there will almost certainly be funds for the children to go to the usual schools their parents and grandparents went to and all the really important things etc. So that the kids will be using their granddad's old trunk and tuck box at prep school, because there's not a lot of cash to splurge on unnecessary new stuff, but also because that's a tribal marker, as distinct from the nouveau Russian oligarch's son with his blingy luggage which will get him laughed at by those in the know. The visiting parents on speech day won't look as glamorous as the oligarch parents, but the library is named after the third Lord Blitherly.

So new money becomes old money. The only difference is that time has taken away its vulgarity.

Yes! Such is life!

Calliopespa · 09/03/2026 19:05

faerylights · 09/03/2026 18:07

I think he would as well - he's very big on how he came from nothing and worked his way up, but that doesn't mean he suddenly leapt to being upper class.

He's definitely working class - and I am sure would describe himself as such.

Cerialkiller · 09/03/2026 19:07

tutugogo · 08/03/2026 10:03

Jealousy partly but also there’s a tackiness of pushing wealth into the foreground eg the designer clothes with labels blazoned across beloved by some, and yes choosing to holiday in places just about conspicuous consumption like Dubai. I couldn’t care less about what you choose to spend money on. I suppose it’s being concerned about outward looks eg new flashy cars on finance isn’t our thing, we have zero debt, that matters to me, Dh is from old money and I’m from no money at all!

It's this.

It's not the wealth, it's the flaunting it. It's seen as tacky and this would be true if it was new or old money but I think the stereotype is that it's more common with new money. I do think it's more to do with age though.

I work in an industry (high end landscaping) that is often used by wealthy clients so have visited plenty of homes that fall into this bracket. Almost universily the newer money is via younger couples and is flashier, clients want to impress their friends, expensive fittings, outdoor tvs, pools etc.

Older clients, tend to want peaceful and natural spaces where they can sit and read or enjoy the sun and that benefits wildlife, or grow their own veggies.

I suspect it's life stage, as the younger lot naturally host more and have young children to entertain.

Itsmetheflamingo · 09/03/2026 19:10

It’s frowned upon in the uk because so many British people are bootlickers, insecure in their own backgrounds, culture and heritage.

andanotherproblem · 09/03/2026 19:12

Definitely jealousy, I’m low income and I look at those like yourself and I’m amazed, I also feel happy that they have managed to achieve these wonderful things that I can only dream of, unfortunately others don’t have the same thought process

Tigerbalmshark · 09/03/2026 19:20

BIossomtoes · 09/03/2026 17:51

Seriously? 😦

Of course he is. I don’t think he thinks he is now upper class either does he? His kids are probably upper upper middle (UC is hereditary aristocracy and as far as I know Lord Sugar didn’t marry a duchess).

Being WC isn’t an insult, it’s just a descriptor of your family background.

CompanyOfThieves · 09/03/2026 19:26

I am also "new money" in that I've earned well and am quite well off. But I don't want all the same sorts of things that you do.

I would find going to Dubai utterly abhorrent, changing your car every four years ditto.

It makes you look flashy and money-driven, which is what other people don't like.

Unfenced · 09/03/2026 19:36

Tigerbalmshark · 09/03/2026 19:20

Of course he is. I don’t think he thinks he is now upper class either does he? His kids are probably upper upper middle (UC is hereditary aristocracy and as far as I know Lord Sugar didn’t marry a duchess).

Being WC isn’t an insult, it’s just a descriptor of your family background.

Oh, I don’t think his children would be above middle-middle, maybe wealthy lower-middle.

I mean, in my own case, DS leads an essentially middle-middle lifestyle, but his grandparents and extended family are/were bin men, cleaners, childminders, street sweepers, lorry drivers, retail and care home workers, so he knows that’s where he comes from. He knows his grandparents aren’t fluently literate. It makes his sense of his own identity a bit different to that of his friends whose grandparents were medics.

MrsPositivity1 · 09/03/2026 20:32

Reepycreepy · 08/03/2026 09:59

I tend to think that those who acquire wealth are more inclined to have flashy stuff, like big new cars etc., whereas those who are born into wealth live more frugally. I think that’s the difference.

This