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Is this irresponsible of Boden or am I being over sensitive?

123 replies

easysundaytea · 24/02/2026 21:29

as the mother of a child with anorexia. This kind of model being used by Biden is irresponsible

Is this irresponsible of Boden or am I being over sensitive?
OP posts:
cardibach · 25/02/2026 10:45

fashionqueen0123 · 24/02/2026 23:06

What? Who said anything was being stretched or shrunk?!

The only explanation for you thinking I didn’t understand that your old clothes would be a bigger size, surely? What’s to misunderstand otherwise.
To be clear. I don’t believe in vanity sozing. The clothes I wear don't support the idea.

cardibach · 25/02/2026 10:47

fashionqueen0123 · 25/02/2026 08:45

Wait is that what you think vanity sizing is? 🙈 clothes shrinking in wardrobes?

No. What 8m saying is my clothes from decades ago are the same size as those I buy now. That poster thought I didn’t understand that. The only other thing she could have thought was that I am buying smaller size clothes because my others have stretched. I have clothes in my size from decades ago. I buy the same size now.

SpigTheFish · 25/02/2026 10:48

She just looks naturally thin to me.

she has curve to her limbs and she has a bust. Her face looks healthy too.

cardibach · 25/02/2026 10:48

Translatethedog · 25/02/2026 08:49

I can imagine that a thin model is triggering for those with eating disorders but clothing companies have to represent different sizes and body shapes to sell clothes.
I am thin (naturally thin) and want to see models with my body shape modelling clothes that I might buy.

Have to have a range of sizes? Since when? The vast majority of models are thin.

cardibach · 25/02/2026 10:49

fashionqueen0123 · 25/02/2026 08:51

It’s mad isn’t it.

If you look up many brands - for example all the Arcadia ones they all shifted up by one size. I remember when I was at uni it happened. I even saw someone write a blog on it where they compared labels and measured stuff.

So an 8, used to be a 34. Then they made an 8 a 36. (Which was the old size 10). So if you were an 8, to get a true size 8 you had to start buying a size 6.
It was Topshop, Dorothy Perkins etc and then stores like Oasis. warehouse and Debenhams did it too.

My petite friend who was a size 6 suddenly had no clothes in her size- but then they brought in size 4 in the petite departments, but it was just the real size 6.

Back then a lot of those type of brands like that went up to size 14, so it meant women who were a size 16 could then buy their clothes and the brands hoped to sell more as the women were happy buying something with a label on saying 14.

Why they couldn’t just sell a real size 16 with the label on saying that! But it’s all for £££

And yet I haven’t changed the labelled size I buy clothes or changed weight…

sorrynotathome · 25/02/2026 10:50

cardibach · 25/02/2026 10:47

No. What 8m saying is my clothes from decades ago are the same size as those I buy now. That poster thought I didn’t understand that. The only other thing she could have thought was that I am buying smaller size clothes because my others have stretched. I have clothes in my size from decades ago. I buy the same size now.

Sorry to be the bearer of facts but it's you that has got bigger... You cannot deny that UK women's clothes sizes have changed in the last 30 years - it is a fact.

Timeoffisneeded · 25/02/2026 10:51

I think she looks ok, she is on the thin side but lots of girls look like this and for me I am happy to see a range of models in different shapes and sizes.

Automagical · 25/02/2026 10:53

cardibach · 25/02/2026 10:49

And yet I haven’t changed the labelled size I buy clothes or changed weight…

That's very unusual. As a teenager in the early 90s I'd wear a 10 or a 12 depending on the shop. These days often a size 8 is too big, some shops more than others.

Actually, that would be my main complaint with this advert. A lot of Boden's clothes are massive, they wouldn't actually fit the models they use. I bought a load of things last year and most of it had to go back as it was too big.

fashionqueen0123 · 25/02/2026 10:55

cardibach · 25/02/2026 10:45

The only explanation for you thinking I didn’t understand that your old clothes would be a bigger size, surely? What’s to misunderstand otherwise.
To be clear. I don’t believe in vanity sozing. The clothes I wear don't support the idea.

You don’t seem to realise what vanity sizing is. What would my old clothes be bigger?! They can’t magically change size.

Vanity sizing is clothing retailers changing sizes like 8, 10, 12 etc to match up to different measurements. It has nothing to do with your current clothes in wardrobes

fashionqueen0123 · 25/02/2026 10:57

cardibach · 25/02/2026 10:49

And yet I haven’t changed the labelled size I buy clothes or changed weight…

I hate to break it to you but clothes have changed size label wise.

You can literally check this by looking at the sizes in inches on clothes made around pre 2004 ish

bridgetreilly · 25/02/2026 11:26

If all their models looked like that, then maybe. But they don’t. It is okay for some people to be skinny.

Londonmummy66 · 25/02/2026 11:47

Looking at other photos of this model she is actually just tall and very slim - bit like the Princess of Wales. However in this photo she looks a lot thinner than in the others - makes me wonder if they doctored it. If so that is really not on and totally unnecessary as she is the sort of beautiful model that would look good in a bin bag.

phoenixrosehere · 25/02/2026 12:26

GoldenCupsatHarvestTime · 25/02/2026 10:43

My collarbones protrude and my BMI is 21… you don’t have to be that thin to have collarbones.

Mine have always protruded. My mother would tap on them when I was a teen and ask me if I was anorexic and in the same breath ask why I didn’t have a six pack. I was healthy, athletic, did dance classes and close to a UK 12 then.

Mine protrude more than the blond model posted. That’s just how I’m made

lottiegarbanzo · 25/02/2026 12:51

That’s a naturally slim person, looks healthy.

Schoolchoicesucks · 25/02/2026 13:00

I'm sorry that your daughter has anorexia. I looked that slim aged 8-15 and wasn't anorexic. I think if all clothes models are as thin as that it is irresponsible, but if there's a variety of body shapes then it's representative and good for children to see a mix of body shapes. I grew up being called stick and shamed for my flat chest during the peak of the wonderbra.

I hope your daughter is doing well.

LadyLovesShallots · 25/02/2026 13:10

Automagical · 25/02/2026 10:45

But she's very very slim. Her collar bones protrude.

That doesn't mean anything, some people have more prominent collar bones than others. Just because you would have to be significantly underweight to have collar bones that looked like that doesn't make this person underweight.

I have very skinny/bony ankles. Some people wouldn't have ankles that skinny without being significantly underweight. It doesn't mean I'm underweight.

I don't insist that anyone who has a thigh gap must be underweight because i have a BMI of 20 and no thigh gap. I'm just aware that bodies come in different shapes and sizes.

Okay need need to labour the point on collar bones.

I think all the models look too thin and they are not representative of the models Boden used to use.

I've bought from them for years- maybe 30 years- and this 'look' is not the norm for them.

Their demography is women 35+ not teens.

YouAreTheCauseOfMyHeadache · 25/02/2026 13:36

She doesnt look remotely unhealthy and no, showing a slim model isnt irresponsible.

zingally · 25/02/2026 13:40

Fortunately, I don't think Boden is the go-to fashion fix for teenage girls, so you're probably alright.

But £45 for a plain, oddly-cut t-shirt is the unreasonable part.

LemonPenguin · 25/02/2026 14:02

The info underneath says she is 5 foot 9 and wearing a size 8. Bear in mind they also sell a size 6 and size 4. The photo does make her look a bit ‘too’ thin- but I think it’s either the angle or has been photoshopped. That in itself is an issue through- I don’t think it’s a good look (albeit the model herself looks slim but healthy in other photos).

CharlotteRumpling · 25/02/2026 14:07

LemonPenguin · 25/02/2026 14:02

The info underneath says she is 5 foot 9 and wearing a size 8. Bear in mind they also sell a size 6 and size 4. The photo does make her look a bit ‘too’ thin- but I think it’s either the angle or has been photoshopped. That in itself is an issue through- I don’t think it’s a good look (albeit the model herself looks slim but healthy in other photos).

DD is 5'8 and a size 6. Normal for some builds.

BillieWiper · 25/02/2026 14:12

Idk whether that is a man or a woman but they've been artificially stretched by a fairly crap picture editor. Their arm looks distortedly thin because of how it's bent. And maybe also dodgy edit.

Surely young girls with anorexia would be less likely to be looking at boden than catwalk fashion where they're all stick thin. Everyone in Hollywood is stick thin now cos ozempic.

FuriousInventions · 25/02/2026 19:16

fashionqueen0123 · 24/02/2026 22:53

I think you’ve misunderstood me.

So do mine.

What I mean is that I used to buy a 8-10
20 years ago and now I have to buy 6-8 because of vanity sizing. Clothing sizes have changed. In the early 2000s a whole load of brands shifted their sizes

I’ve noticed this too, I recently picked up a vintage St Michael skirt in a size 12, waist 25 inches. A 25 inch waist is a size 6 in M&S nowadays.

helpfulperson · 25/02/2026 22:18

It is worrying how many people can't see that the photo has obviously been manipulated.

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