Is this irresponsible of Boden or am I being over sensitive?

[easysundaytea]

as the mother of a child with anorexia. This kind of model being used by Biden is irresponsible

That model is very very thin. Sure, some people are naturally like this. But not many. So it shouldn’t be promoted to teens any more than hugely overweight people should be.

Same.

Sick of vanity sizing in clothing too. I’ll be a size zero soon even though I’ve not changed size in 20 years!

lol, but bang on the money!

Obviously they are real. A very few are that thin (not slim) naturally. There are questions to be asked about the use of them as role models. All depends on the rest of the pics in the promotion I guess. If she’s one body type among many, it’s not an issue. If that’s the only body type, it could well be.

It's not that the model is 'slim', it's that her arms have very little muscle, let alone a normal amount of fat.
Upper arm circumference is a measure of being underweight when someone cannot be weighed with scales.
The model looks lower than healthy BMI to me.

Bollocks. I keep clothes for decades. They all still fit.

It doesn’t look like this.

I think you’ve misunderstood me.

So do mine.

What I mean is that I used to buy a 8-10
20 years ago and now I have to buy 6-8 because of vanity sizing. Clothing sizes have changed. In the early 2000s a whole load of brands shifted their sizes

No, I understood you. I buy the same size now as the ones from 20 years or more ago. How could I have meant anything else? Nobody thinks clothes are being stretched or shrink in our wardrobes.

YANBU at all OP and the research supports your position. But you’re on mumsnet, so most will say she looks healthy.

Agree. We are tentatively coming out the other side of anorexia dd is literally at the bottom of her healthy bmi. So she looks like this model. And gets scouted by model agencies every time we go to London 🙄

People are allowed to be thin.

What? Who said anything was being stretched or shrunk?!

She’s on other images on the website too and yes she’s very slim, alongside a lot of their other models but that’s often the size models are.

There’s other slim and thin models in the website

Looks perfectly healthy. Not everyone is on the larger side. Not sure what your issue is? This isn’t a gaunt unhealthy woman?

No teen would ever actually peruse Boden so it will only be mothers on there.

If this was the ONLY body shape they used, then I think it would be irresponsible as the message is: this is the only shape. Especially for clothes aimed at young people.

Just the same as if they only used any single body shape.

I’m sorry about your daughter and I hope she is getting the help she needs.

Thing is clothes do look their best on the tall young and slim. Anything Dd2 puts on looks amazing. I do 🙄 when she borrows my clothes and gets fawned over by teachers / other pupils even strangers - then when I wear the same item - nothing!

The ASA do look at photos like this and will ban them if they deem them to be making someone look unnaturally thin. They banned Zara adverts previously as they'd used poses/camera angles and shadows to make models look thinner than they were. We all know that there are a range of body types but I think adverts that accentuate certain features to make someone look overly thin isn't good (especially where you can see that's not the models natural body).
I also hate how on adverts such as M&S when they have a model who is size 16+ a lot of comments are 'nice to see a real woman'. I think that message is just as harmful that thinner women are not real women.

Hi OP -
you are right -
this young lady clearly has a very low BMI
this WILL be triggering for those with AN
and it normalises and promotes unhealthy BMI to others -
id assume people commenting otherwise have no lived or professional experience of anorexia -

I used to look like that!.
Well I dont mean lovely looking like the model of course, but slim.
Im not going to lie, I miss those days!!!

I wasnt anorexic or have an eating disorder, I was just young and active.

She looks healthy.

She definitely look anorexic but you will get plenty here who deny it.
My step daughter had anorexia, well I say had but she still does in her thirties really.

It's not "incredibly thin".
Go to Eastern Europe or Japan and the very vast majority of women/girls that age are around that size - naturally.

And so were they when I was that age and just out of the communist dictatorship so definitely not influenced by advertising/"Western beauty standards" or whatever gets blamed.