I first learned the phrase 'per se' when I was at school, and at that time hardly anyone ever used it. It was considered a bit pretentious.
Over the last year I keep hearing it. I even heard my teenaged kids use it. I keep seeing it on threads here.
AIBU to think Per se is now entering common parlance, for the first time?
Why is this?
Any other Latin phrases on the ascendant?