a letter urging popular online platform Mumsnet to join them in demanding urgent government action ensuring maternity care is accessible in Gaza
This is a really strange way to go about things.
If they addressed their letter to the government and asked Justine Roberts to sign as a high profile individual that would be fair enough.
But they seem to be asking for a Mumsnet campaign and they'd have done better to start with a guest post or do a webchat and engage with the posters here. They may have got enough support that MNHQ felt a campaign was worthwhile although I suspect they would feel it was just too politically contentious. For similar reasons I don't think they'd run a Mumsnet campaign to stop the puberty blocker trial even though that would have a lot of support.
As it is, I find it profoundly irritating and insulting that they have gone over the heads of all the silly little mummies and assumed that JR can just decide unilaterally what we will all support. They probably think we just discuss pushchairs and what to cook for tea. It's a common mistake and shows a certain level of contempt for mothers.
From the letter: Mumsnet is a powerhouse, and your advocacy for the protection of women and children carries real political weight. With every Prime Minister since David Cameron fielding your questions, it’s clear that when you speak, policymakers listen.
The politicians field questions from posters, not from JR but the letter is addressed to her, not us. Mumsnet has political clout because of all of us. Because there are a fuckton of us and we are voters, a recogniseable demographic - mostly mothers, mostly middle class, mostly well educated. We're extremely influential on the next generation and mostly the main decision makers on household purchases. And we maybe say more of what we think on a site which is not male dominated and where a wide range of dissenting opinions is tolerated. So wise politicians and campaigners will want to get all of us on board, not (just) Justine Roberts.