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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

To think goyard tote bags have become too popular?

57 replies

tampa · 06/01/2026 08:22

They seem to be absolutely everywhere. I used to like them but now see them so often I can’t help but dislike them. Lots of them have got to be fake too.

OP posts:
Justlostmybagel · 06/01/2026 08:24

Don't think I've ever seen one here.

PhantomAfternoonTea · 06/01/2026 08:25

Never heard of them! Are you from the Goyard marketing team?

MangaKanga · 06/01/2026 08:25

Such stealthy, stealthy marketing. You should join MI5 you're so stealthy.

SoapyDrama · 06/01/2026 08:28

Never heard of them but if this is stealth marketing it's hardly a positive message

RocketPanda · 06/01/2026 08:29

I find a big old Tesco bag for life is better and probably cheaper.

Overitallnow · 06/01/2026 08:29

They are all fake!

Snowingtoday · 06/01/2026 08:30

I'd never heard of them.
I've just googled them and once again am incredulous that people will actually fork out such large amounts of money just for a label.

WildFlowerBees · 06/01/2026 08:34

Plasticky LV wannabes, look awful don’t know anyone who has one or would want one. If you’re from the marketing team do a better bag! I would like to hope that luxury bags have had their day that people don’t need to feel validation through the label they wear and because people have cottoned on to how much it actually costs to make these bags vs the retail.

PennyLaneisinmyheartandmysoul · 06/01/2026 08:35

Never heard of them! Having looked would have thought they were a Sunday market version of the Neverfull!
but why does it bother you if other people use them?
@RocketPanda are you just as perturbed whenever you see people with a similar Tesco bag?..

FranklyAnd · 06/01/2026 08:36

Just use a Tesco bag for life, OP. Or a Waitrose one if you want to be upmarket.

AnnaMagnani · 06/01/2026 08:36

I doubt most of them are genuine, it's easy to get a fake.

Justlostmybagel · 06/01/2026 08:37

I've googled and they're quite hideous.

Maybeitllneverhappen · 06/01/2026 08:54

Never heard of them, never knowingly seen one. See Shein has very similar for £11. 😅

RocketPanda · 06/01/2026 10:32

PennyLaneisinmyheartandmysoul · 06/01/2026 08:35

Never heard of them! Having looked would have thought they were a Sunday market version of the Neverfull!
but why does it bother you if other people use them?
@RocketPanda are you just as perturbed whenever you see people with a similar Tesco bag?..

I aspire to one day have a Supervalu ( Irish supermarket) bag for life like Matt Damon.

Google it, Matt Damon Supervalu bag.

MaggieBsBoat · 06/01/2026 10:37

M&S bags for life are much nicer. And £7.50

RocketPanda · 06/01/2026 10:45

MaggieBsBoat · 06/01/2026 10:37

M&S bags for life are much nicer. And £7.50

Oh look at Ms Moneybags 🤣very fancy.

PennyLaneisinmyheartandmysoul · 06/01/2026 10:46

@RocketPanda that’s brilliant! on the birthday list now!

Ablondiebutagoody · 06/01/2026 10:48

On the basis that I have never heard of it, YABU

NeedForSpeedyGonzales · 06/01/2026 10:48

I'd you want a fancy bag for life for your shopping, I can highly recommend the Lulu Guinness tote bags they have in Waitrose! Great size, very sturdy, funky.

I bought mine with birthday money last year and it's still pristine after a LOT of heavy shopping.

Mama2many73 · 06/01/2026 10:52

Didn't know what they are. Looked them up and they look like the bags the girls at our local comp use fir school. I never understood this as totally impractical.
Cant understand why ANYONE would willingly pay extortionate price for any bag!

X123x321X · 06/01/2026 10:53

Now the servants are carrying the same bag as Madam. Oh the horror!

GeorgeMichaelsCat · 06/01/2026 10:55

Never heard of them.

Toottooot · 06/01/2026 10:56

I really don’t think Goyard would have to resort to marketing on Mumsnet to those sneering that. 🙄

Taweofterror · 06/01/2026 10:57

My daily reminder that I move in very different circles to some mumsnetters

BlackCatDiscoClub · 06/01/2026 10:57

Oh wow I probably have seen them but they are so blah that they never registered. They look like any other bag?

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