And they've already closed around 100.
It used to be called Poundland because everything in there was a pound. Then a few years ago, they started selling loads of things that were £2, and £3, and £4. Then they ramped it up and started selling clothes and shoes and toys and household ornaments and cushions, and general household items and the like, and some stuff started being priced at much more. £8, £10, £15. Even more for some items.
The whole point was that everything was a pound. So they've basically lost their way... I haven't shopped in a Poundland store for about 5 or 6 years now. I use B & M, Poundstretcher, and Home Bargains... Seems like many others have drifted away too, as they're closing down stores left, right, and centre...
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https://uk.yahoo.com/finance/news/poundland-reveals-more-store-closures-121000388.html