Thank you for being understanding. I was in an impossible position for the last two years of my "retail journey" and alot of it was down to losing my DP which was horrendous, obviously. He was very well known in our community so it wasn't something I could keep under wraps or minimise.
For the first year after he passed, my customer base was consistent, but it was partly driven by the drama of it all I think. I can pinpoint the day my takings dropped to a WTF level and never recovered - one local bus company went out of business which halved services down my road. Parking was non existent, so footfall declined dramatically. Other businesses around me were similarly affected. My main issue was being one person trying to do it all while in the grip of some pretty horrendous ongoing personal fall out from my DPs death, and being pressured and guilted into "keeping going" in his memory, and because it was "what he would have wanted".
I did have a particular USP, which was created to fill a gap in our local market, and which did work for the first five years. Unfortunately Covid knocked us sideways, and people's spending changed to mainly online at that point, so we had to downsize and relocate. We refined our business model, rebranded somewhat to suit the changing market, and it may well have been a different story had DP not died suddenly one month after our very successful grand re-opening.
It's really not as cut and dried as people here seem to think, and you're right, you can't please everyone. I recently found out that a now ex friend had been telling people how wrong it was that I was actually paying my household bills and expenses from the shop takings rather than continually re-investing solely in the business, as if that isn't the point of running a business. What she actually meant was that she was pissed off that she wanted to work for me and take over but I couldn't afford to employ her. I'm not sure if I was supposed to give up my home and sleep under my desk in the shop, but losing my home happened anyway.
As for the basics like consistent opening hours, customer service, communication etc I had that covered. According to FB I had a huge and loyal customer base. According to footfall, I did not. Go figure.
If I could have pin pointed what people wanted from me, other than just giving things away and doing casual social work, I would have had half a chance.
I'm allowed to be bitter. I absolutely avoided all the pitfalls being moaned about here, but as I said before, people are fickle. And Temu became their friend. And everyone wants the Instagram version of life which pretends that running a business means you are rolling in cash and kudos. And need to be taken down a peg or two apparently.
The last event I did was an alternative fashion show in collaboration with another retro venue. Despite advertising solidly, working hard on upcycling, and really throwing everything at it, only a relative handful of people turned up, and I had three sales. The venue incorporated refreshments so did ok over the bar, and everyone enjoyed the ambience but weren't interested in spending money despite again carefully curating a sensible range of price options etc etc.
I never had anything other than positive, even glowing reviews online. So while people here are rolling their eyes and painting me bitter and possibly delusional, perhaps actually consider that running a small independent business in the current economic climate - emphasis on that - is extremely challenging, and no matter how much you want the people running it to simply exist to serve your every whim, they have lives and their own issues, whether you think that's acceptable or not
But thank you again @KimHwn , I appreciate your ability to see the very vast picture.