I absolutely love an Aldi shop.
Their meat is really good quality, and I think it's beaten the "top" supermarkets to awards, IIRC? They have a good range of chilled food, and they're often bringing new things out.
We like quite a few of their own-brand bits, including cereals and fake Nutella and Biscoff. Tastes exactly the same at a fraction of the price.
And of course, there's always the middle aisle!
Prices are higher than they were, but that's the economy in general, not Aldi. Food shopping is extortionate everywhere now.
Customer service in both of my local Aldis is a bit shit, other than a couple of the staff who are lovely.
I sometimes get sent a money-off voucher to use at Ocado and I have to be honest, it's a world apart. Use-by dates printed on the receipts, everything bagged up properly and separated, and staff that are genuinely knowledgeable and helpful. Huge range of diverse products.
But as I'm sadly not flush enough to shop at Ocado all the time, I'm very happy with Aldi. There's also a few things that Aldi do that I can't get at Ocado anyway, so even if I was a millionaire, I'd still have to go to Aldi to get bits for DS!