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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

People who can afford all the things getting it for free!

126 replies

Purpleturtle45 · 28/09/2025 15:22

I know I am just jealous but does it wind anyone else up when you see celebs being gifted free products, holidays, meals etc?

Doesn't sit right the people who can afford it get if for free and then try and sell it to the people who can't afford it!

I know I am being unreasonable but just wondered if it bugged anyone else!

OP posts:
BoredZelda · 28/09/2025 17:56

Purpleturtle45 · 28/09/2025 16:51

I think it blurs the lines when it's on the same account that they post their personal stuff and family life on!

Except for the obvious wording that says it’s sponsored or an advert. If they don’t do that the ASA will fine them.

Gardendiary · 28/09/2025 17:59

Pemba · 28/09/2025 15:30

Yes and when top management at a company get all the perks, like private health care, company cars, moving packages etc, alongside their huge salaries. When they are the ones who could afford this stuff for themselves.

This is true, it’s not just the famous. If you have money, move in certain circles, then you get offered things that others pay for. For example, my wealthy boss who was lent a friends seafront holiday house.

Crushed23 · 28/09/2025 18:18

Bellyblueboy · 28/09/2025 16:40

Why? Why do you are?

While I don’t ‘boycott’ brands that gift their products to influencers, I am certainly put off by brands that do this a lot. If the product is so good, you don’t need every influencer under the sun flogging it on instagram. This is especially true for skincare / beauty - I’m supposed to believe a 25 year-old’s glowing review of an anti-ageing cream she has used for 1 week on already perfectly youthful skin? I don’t think so.

Bambamhoohoo · 28/09/2025 18:19

Nobody boycotts brands that gives away free stuff. They wouldn’t be able to buy anything 😂

BusWankers · 28/09/2025 18:27

OnlyMabelInTheBuilding · 28/09/2025 15:25

I boycott any brands who gift themselves to influencers.

Lol, you must boycott nearly everything then...

BusWankers · 28/09/2025 18:29

BoredZelda · 28/09/2025 17:56

Except for the obvious wording that says it’s sponsored or an advert. If they don’t do that the ASA will fine them.

Only if someone reports it and that relies on people realising it's a sponsored/promotion etc.

The natural way influencers have things in their videos isn't always obvious if it's been given to them or they genuinely found/like it.

Purpleturtle45 · 28/09/2025 18:32

I agree and the 'ad' is tiny.

OP posts:
ShesTheAlbatross · 28/09/2025 18:35

PersephoneParlormaid · 28/09/2025 17:10

I stop following anyone who starts selling and promoting stuff.

I often do as well, for the same reason I pay for ad free Netflix - I find it annoying.

But I don’t blame the influencer or the company for doing what works for them, I imagine companies are very aware of how well any influencer ad does, and views it as more cost effective than spending the money on other advertising. I do what works for me and unfollow.

OverlyFragrant · 28/09/2025 18:38

I thoroughly went off Nandos after they started giving out their Black card to the celebs with multi-millions in the bank.
If anyone needed free food, it wasn't them!

Youdontseehow · 28/09/2025 18:46

It doesn’t annoy me too much as it’s just a modern day form of advertising. No different to Davina McCall advertising hair dye and Hayes Travel. I mean, a company is not going to send Jane Bloggs with her 22 followers on free cruise.

It does annoy mean though when they try to fob it off as something they’ve paid for or do their insta page in such a way that it’s hard to see the “ad/gifted” acknowledgement (eg tiny white font against a white-ish background). Stacey Solomon is a prime example - her whole instagram feed is just one big advert for her “collaborations” and her dad and sister are getting in on it off the back of her. A 40k holiday to Turkey anyone? But her fans just lap it all up. Such is life 🤷‍♀️

Coconutter24 · 28/09/2025 18:50

Tbh doesn’t bother me. Yeh there will be people who can’t afford something, say a skincare brand for example. What is the point in gifting it to someone with no following and they can’t actually afford to buy it after the freebie? Or they can gift the product to someone with a large following that will recommend and advertise the product and may even buy it again but in the meantime convince thousands of people to try it. It’s called business, brands aren’t a charity

brunettemic · 28/09/2025 18:52

ComfortFoodCafe · 28/09/2025 15:31

Yanbu. I boycott brands that gift to influencers, obviously the product is crap if they need to give it to people to sell to poorer people.

What nonsense. Giving to influencers is just a modern form of advertising. Doing it that way doesn’t make the product bad, as a runner I follow various YouTube channels that review gifted shoes (think of a running shoe brand and it’ll be part of it) and kit. Obviously if they say everything is amazing you know it’s not true but the fact that it’s given to an influencer doesn’t automatically make it a bad product 😂

autienotnaughty · 28/09/2025 18:55

Yes famous actors/singers/comedians get free stuff all the time and they have so much money

Mirrorxxx · 28/09/2025 18:57

I’ve actually cancelled bookings to hotels when I’ve seen they’ve given out free stays to influencers. No way am I paying 500-1000 a night when they can give it away for free. Plus it’s not the sort of people to want to be in holiday with

clipboardz · 28/09/2025 19:00

I prefer honest reviews & many influencers don't do that so I look elsewhere.

DashboardConfession · 28/09/2025 19:10

ShesTheAlbatross · 28/09/2025 17:06

Lots of advertising is stuff people already know though. The big supermarkets always advertise, as if we’d forgotten Tesco sold food.

Exactly.

If someone was far too intelligent to be the target demographic I'd expect them to know that an influencer collaboration isn't meant to contain brand new information about companies that I remember watching adverts for in 1992.

BusWankers · 28/09/2025 19:11

clipboardz · 28/09/2025 19:00

I prefer honest reviews & many influencers don't do that so I look elsewhere.

Hope you don't use Mumsnet as a good source.

They've been caught multiple times lying about product endorsements.

The Mumsnet Swears By is a crock of shit.

BusWankers · 28/09/2025 19:11

Mirrorxxx · 28/09/2025 18:57

I’ve actually cancelled bookings to hotels when I’ve seen they’ve given out free stays to influencers. No way am I paying 500-1000 a night when they can give it away for free. Plus it’s not the sort of people to want to be in holiday with

😂 hotels often give away free rooms.

Also you have no way of knowing if the influencer is telling the truth about their fee stay. They may well have paid for it and making out it was free.

Besides, you'd literally never stay anywhere if you refuse to go anywhere they give rooms for free.

Loveduppenguin · 28/09/2025 19:32

Pemba · 28/09/2025 15:30

Yes and when top management at a company get all the perks, like private health care, company cars, moving packages etc, alongside their huge salaries. When they are the ones who could afford this stuff for themselves.

This is not the same thing at all!

clipboardz · 28/09/2025 20:05

@BusWankers I have created/read threads re recommendations but not via MNs own threads if that makes sense.

Pedallleur · 28/09/2025 20:25

In the music industry eg guitar players may get free guitars and eqpt. Many of them have said it's crazy they struggle to afford their first instruments but end up with dozens. Noel Gallagher has recently had a signature model of a guitar released by the brand who endorse him. Remember that the items gifted don't cost the company what they sell things for and there is a budget against expenses to pay for everything. A free bag to eg Mollie Mae may generate tens of thousand pounds in publicity for the gift of 1 bag

ClaredeBear · 28/09/2025 20:31

OnlyMabelInTheBuilding · 28/09/2025 15:25

I boycott any brands who gift themselves to influencers.

Why is that, out of interest?

walkawayytime · 28/09/2025 20:34

OnlyMabelInTheBuilding · 28/09/2025 15:25

I boycott any brands who gift themselves to influencers.

I think you'd be very hard pressed to find a brand that doesn't use influencers to some degree tbh

converseandjeans · 28/09/2025 20:51

Elektra1 · 28/09/2025 15:27

I’ve got a friend who is a very famous model. She receives packages every day. Expensive cosmetics, clothes, bags, all free. If she likes it she does a post about it and the brand gets about a million views. Other times she does paid for posts, for which she also gets to keep the stuff AND gets paid quite a few thousand per post. No I don’t begrudge it. That’s her job, that’s how that world works these days.

@Elektra1 does she ever pass on her freebies to friends?

Elektra1 · 28/09/2025 20:53

converseandjeans · 28/09/2025 20:51

@Elektra1 does she ever pass on her freebies to friends?

I’m sure she does, but her travel schedule and my work schedule haven’t crossed over yet to place me in the recipient group.

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