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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

Fucking Gross Adverts

393 replies

BlueEyedBogWitch · 21/09/2025 07:47

It started with little kids on the toilet with their pants round their ankles, holding their noses.

Then there was the one with a woman farting at work and then scurrying to the bathroom clutching a bog roll.

I think I reached the nadir last night when I was subjected to an advert for razors which treated me to the sight of a man bending down with his back to the camera and his hand under his dressing gown, shaving his sack and crack.

I mean, that might not be the nadir. Maybe next time they’ll drop the dressing down, and I can feast my eyes on his arsehole winking at me while it gets a short back and sides.

At this rate I’ll have to clear all the crap off my kitchen table and start eating like a civilised human again.

AIBU, or are adverts getting increasingly foul?

OP posts:
soupyspoon · 21/09/2025 10:40

I suppose for people thinking that this is all ok and whats the problem - do you urinate or deficate in public? Are you in the habit of changing your sanitary products in public? Do you freely pass wind on the bus, train, in the office, walking around where people would be able to hear clearly its you? Do you pick your nose or clean out your ears in full view of everyone? Do you put your hands down your trousers and have a good scratch?

If you dont do these things in public, why not?

AndStand · 21/09/2025 10:40

I also can't stand the loo roll ad of the child at school hovering his way through the school holding the loo roll like it's a trophy. I hate the visible fart, and the audible plop at the end.
But the crotch sniffing for "lower body deodorant" is awful. Who is that advert aimed at? People who can't be bothered to wash that's who.

KimberleyClark · 21/09/2025 10:41

I always hated that Lindt ad with the close up of the woman’s lips around the chocolate - gross.

Mokel · 21/09/2025 10:42

Catsknowbest · 21/09/2025 07:52

Nope you're not being unreasonable...they are getting out and out worse! Even the period ones are going too far now 🙄

Bring back the sanitary protection adverts back with that woman running with her dog.

I don't want to hear that oh my gush moments.

Bippybop · 21/09/2025 10:42

Catsknowbest · 21/09/2025 07:52

Nope you're not being unreasonable...they are getting out and out worse! Even the period ones are going too far now 🙄

Came to say the same thing.

Enigma54 · 21/09/2025 10:43

YANBU Today’s ads are bloody stupid.
I don’t like how Cadbury have got involved with the dementia ad, I hate seeing CI of bears advertising mobile phone networks (?) all the period ones have gone WAY too far and all those stupid lenor and bog roll ads, just Urghh!

But what would today’s generation think of a bunch of aliens advertising smash, a scantily clad woman provocatively eating a flake, or a man wearing a striped pyjamas, getting up in the night to swig a bit of R White’s lemonade? No idea! I’m mid 50’s and ads were good back then.

ToldYouTwiceAlready · 21/09/2025 10:44

Orangepate · 21/09/2025 08:24

The dancing Pepso Bismol people. “Diarrhoea!”

I love that advert Grin

Choconuts · 21/09/2025 10:45

Catsknowbest · 21/09/2025 07:52

Nope you're not being unreasonable...they are getting out and out worse! Even the period ones are going too far now 🙄

Yes why do they feel it necessary to use red dye now instead of blue.

We all know what a period looks like and don’t need to be shown. The red turns my stomach when I see it on the advert and I’m not normally queasy! Maybe it’s the years of endometriosis affecting my response?

fastingforweightloss · 21/09/2025 10:46

The lastest Andrex advert that says 74% of children hold in their poo at school, then we see a boy of about 13, get another boy to pull his finger, then we see the bum of his trousers move with a fart sound, cue him going to the toilet with a bog roll. It's absolutely gross.

Now when I pause the TV, a side advert comes on for Andrex, saying things like "Don't hold it in". Makes me never want to buy Andrex again. Fucking RANK.

Mokel · 21/09/2025 10:48

Owly11 · 21/09/2025 08:29

Same! We always used to mute them and I still do that now. It’s nice to have a pause from the noise for a minute or two and there’s absolutely no need to watch the adverts!

I usually skip the adverts but some streaming services, you have to pay MORE to skip them - Amazon, that is you.

If you can skip adverts, you are saving the time of about 55 episodes of 53 mins long a year. As if you watch US shows or those on channels with adverts, the hour long shows are 52/53 mins.

Based on 10 shows a week.

DiscoBob · 21/09/2025 10:48

gingangirly · 21/09/2025 10:08

This one! If ever an advert has the opposite effect of making me want to buy it it’s this one!!

I've just been joyously singing it while making my morning cuppa!

soupyspoon · 21/09/2025 10:49

Perhaps Andrex would like to sponsor the opening of more public toilets and to support schools financially to maintain the operation of their toilets but also manage to keep them safe for children to use. This is why children dont go to toilet at schools. I started a thread recently about lack of public loos, here and abroad.

Put their money where their mouth is perhaps rather than going for shock value.

Fionasapples · 21/09/2025 10:50

I'm convinced they're written by an 8 year old who thinks poo and bottoms are hilarious.

Womanofcustard · 21/09/2025 10:50

Where is everybody seeing these ads? I’ve never seen any of them! I mostly watch YouTube, it’s just Jet2 holiday adverts there.

NorthernGirl1975 · 21/09/2025 10:52

Orangepate · 21/09/2025 08:24

The dancing Pepso Bismol people. “Diarrhoea!”

My nephew and his mates sing this along with I Didn't Know You Had Dandruff. They're 10.

101Alsatians · 21/09/2025 10:57

I saw one recently with a lady talking very openly about vaginal dryness (can't remember what the product was).13 year old son looked aghast,went bright red 'VAGINAL DRYNESS?!!Now that is too much information' and promptly left the room.

I did laugh 🤣And yes,he does know all the facts of life etc., but no, we don't go over them at the dinner table etc.

Daleksatemyshed · 21/09/2025 10:59

Orangepate · 21/09/2025 08:24

The dancing Pepso Bismol people. “Diarrhoea!”

The standing on one leg pose gets me, if you had diarrhoea that's the last thing you'd do 🙄

bluevelvetears · 21/09/2025 11:00

I agree with you 100% OP.

About a year ago I saw an advert where a young girl was sat on the toilet and looked down at the blood in her pants and noticed she had started her first period. Just something about it made me uncomfortable - maybe it's the way it was filmed. It seemed unnecessarily graphic and even slightly titillating.

I thought if I was a young girl and that came on the TV with men in the room I would have been absolutely mortified.

There was no need for it to be portrayed that way to get its point across.

I only ever saw it that once which makes me wonder if it was pulled.

lifeonmars100 · 21/09/2025 11:01

flossisboss · 21/09/2025 07:55

YANBU. There's a full body deodorant one which is rank too. Not to mention that it's a stupid, needless, and damaging product.

I hate that ad, vulgar, stupid and just trying to make money out of convincing people that they stink all over and need to douse every part of their body with product

skyeisthelimit · 21/09/2025 11:04

YANBU. The period one where it talks about "gushes". The boy going to the toilet at school and people high fiving him. The full body deodorant, the ball shaving pizza delivery, the list is endless.

We all know about periods, pads and tampons. We don't need to hear about gushes. We know about D&V, we don't need songs about Diarrhea.

We all know that we can put deodorant wherever we want on our bodies, we don't need a whole body deodorant with adverts to tell us where to put it.

and the poonami one, so you can have a restful night without having to change a nappy - since when did we start leaving babies lying in their own explosive poonami shit overnight?

The ads have got consistently worse over the past couple of years.

StrongLikeMamma · 21/09/2025 11:05

🤣 where are you seeing these ads?

Whomitmayconcern · 21/09/2025 11:08

soupyspoon · 21/09/2025 08:33

I think its largely indicative of the increasing reduction in boundaries, privacy and standards.

All very boring to some people but I think it has an emotional impact on how we interact and manage ourselves as a society. We're pretty emotionally incontinent, lacking in resilience, very poor MH, this isnt because we're all more in tune or in touch with our emotional health, its quite the opposite, and it might not seem connected but a breaking down of boundaries and taboos is part of that in my view.

Humans need structure and rules. We're just big children after all.

Totally agree

lifeonmars100 · 21/09/2025 11:08

BlueEyedBogWitch · 21/09/2025 08:43

The other side of this is, how the hell do you face your mates in the pub after ‘starring’ in one of these?

”How’s the acting going, Sheila? Parp, hehehe”

I sometimes wonder about the casting auditions for those ads and the phone calls from agents " Hi, we've got the very thing for your talents, Boggy Bog Rolls are looking for someone to star in their next ad, they want a performer who can channel the pain and torment of an attack of galloping diahorrea, it will be epic darling, positively Shakesperean"

VickyEadieofThigh · 21/09/2025 11:09

shellyleppard · 21/09/2025 08:21

Along with the ones advertising incontinence pads or sanitary towels....oh my gush!!! Then checking after....but the man shaving his bits is the absolute worst.

The examples given give me the dry boak too but I think the one where people are sniffing the crotches of people who've used that special deodorant is the absolute worst.

User987439 · 21/09/2025 11:10

Fionasapples · 21/09/2025 10:50

I'm convinced they're written by an 8 year old who thinks poo and bottoms are hilarious.

This is not too far off the mark. The problem with advertising is that it has to appeal to the widest audience possible and the vast majority of people are simply not that smart. Anyone who can discuss this subject in writing is living in a confirmation bias bubble that most people are similar to them. However the truth is that a huge number of people are essentially illiterate, either through lack of education or lack of the local language skills. To understand most forms of "smart" humour, you need a base level of social or pop-cultural knowledge. You have to have consumed enough media to get the references or punchlines made in a certain piece of content.

The vast majority of the population simply don't have this. This is made even more difficult because of the various demographics...and average 59 year old male builder won't understand the same references as a SAHM with 3 kids and no english skills. So this means a lot of advertising has to be hugely visual, using themes that are understood by the majority of people regardless of their education level, gender or background. This boils down to crude toilet humour, sexual references and "brainrot" like AI generated cats or babies. As dreadful as these things are, these perform better because they can be consumed by the highest number of people.

Advertising execs achieve more success when they actively dumb down their content. They understand that the silent majority of the population are not glamorous or clever people to market to. These are often adults with the same humour or education level as children/teens so anything that works on kids will also work for stupid adults. Things that are very literal, almost cartoon like such as a child doing a poo and holding their nose to show it's stinking. It's all hugely exaggerated storytelling so the consumer doesn't have to do any thinking for themselves. They need to get them to recognise the brand in a store and hopefully buy it, that's all. They don't care about alienating the tiny percent of viewers who think the ads are stupid because that's a statistically far smaller slice of the market.

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