The problem now as I see it is that it's an employer's market right now. 30 odd years ago, when I started working, there were a lot more jobs 'for the masses' - factories, etc, that paid enough to live on, (even though the NMW didn't even exist when I started work, the cost of living was a lot lower. I rented a flat on my own and had spare after bills on a low wages factory job. Imagine that now!).
Today's cohorts of young people are struggling to see NMW as an option. It won't pay for them to leave home, have a mortgage etc, as it once did for us. Employers now will have hundreds of applicants. If looking at school leavers, they raise the bar because they can. Because there's 50 applicants with experience applying that they could hire, so what's going to make them choose the wet behind the ears graduate?
It's not just the pay, there simply aren't as many of the mass employment jobs there once were. No typing pools now, fewer factories altogether. The 'go-tos' for the masses are disappearing at an alarming rate. Jobs that aren't 'trade' but used to employ thousands.
The rise in technology does create jobs, but not so much at the unskilled end. Added to this we now have young people who simply don't want to be 'blue collar' even for a short period of time. The potential workforce not only can't afford NMW, they've been told from a young age it's not good enough for them. Far more of the cohort leaving secondary school this year will not only expect to study at college to go on to uni, but will expect to be starting at a higher wage. They will also expect flexible working hours and a good work/life balance. Which is why so many won't be looking at trades or NHS work, or care work. They want bank holidays, Christmas, WFH, flexitime, no weekends.
They are queuing up for the office jobs, and those nice offices have their pick.
It's a hard world today for lots of reasons, and I am bloody glad to have started when I did and not now. It's more competitive, much harder to get a living wage.