I know a few Reform voters. I am not one of them.
Listening to them talk, they are fearful.
Fearful of uncontrolled immigration, fearful of crime, fearful of social decline, fearful of the way things were going for women's rights around trans issues.
I don't think for a second that Reform are the answer. I know very little about their policies beyond the ones everyone knows. But their voters feel they are being lied to by the Tories and Labour. They feel that they have been misled.
A lot of them feel that the major parties will lie and obfuscate truths and, tbh, they're not wrong on that. They see Reform as speaking 'common sense'.
So they see Reform as being plain speaking and not afraid of the uncomfortable truths.
Eg concerns around immigration and 'the boat people' exist because no one really knows the truth and 'nothing is being done'. For some, they are decent people who just want to work hard and improve their lives. For others, they are too many in number, unregulated and criminals. In reality, there will be truth in both perspectives.
They were also opposed to trans ideology when the major parties were pretending that "What is a woman?" was a really difficult question and David Lammy was telling us men could grow a cervix if given the right hormones. People might not have agreed with everything they said, but at least they weren't afraid to stand up and say they knew what a man and a woman was.
After that, they either just trust that they'll speak the obvious truth and common sense on everything. Or they just haven't thought about it beyond the things that bother them personally.
The major parties should actually listen to what people are communicating when they vote like this. Because Reform, for a lot of people, have hit the nail on the head in terms of problems in this country.