Lola's cupcakes are £23.70 for 6! So £3.95 each, which is nearly 50% more expensive.
They are also full of shit and use more oil than butter. "Finest ingredients" my arse. This is the ingredients list for their chocolate cupcake with chocolate icing and curls.
Icing Sugar (Sugar, Calcium (Tri-Calciumphosphate)), Caster Sugar, Sunflower Oil or Rapeseed Oil, Butter (Milk), Eggs, Sour Cream (Skimmed Milk, Cream (Milk), Starter Culture), Cocoa Powder (Acidity regulator (Potassium Carbonate), Cocoa Cake), Margarine (Salt, Acidity Regulator (Citric acid), Water, Preservative (Potassium sorbate), Palm Oil, Coconut Oil, Natural Flavours, Sunflower Oil, Whey Powder (Milk), Emulsifier Mono and Di-glycerides, rapeseed oil, Colour (carotenes), Vitamin A, Vitamin D2, Buttermilk powder), Plain Flour (WheatFlour, Calcium Carbonate, Iron, Thiamine, Niacin), Milk Chocolate Curls (3.39%) (Sugar, Cocoa Butter, Cocoa Mass, Whey Powder (Milk), Lactose (Milk), Emulsifier Soya Lecithin, Whole Milk Powder, Vanilla Flavours), White Chocolate Curls (3.39%) (Sugar, Cocoa Butter, Whole Milk Powder, Whey Powder (Milk), Lactose (Milk), Emulsifier Soya Lecithin, Flavouring), Whole Milk, Milk Chocolate (0.55%) (Sugar, Cocoa Butter, Whole Milk Powder, Cocoa Mass, Emulsifier Soya Lecithin, Flavouring, Natural Vanilla), Dark Chocolate (0.43%) (Cocoa Mass, Sugar, Cocoa Butter, Emulsifier Soya Lecithin, Natural Vanilla), Baking Powder (Sodium Bicarbonate, Sodium Acid Pyrophosphate, Wheat Flour (Contains Calcium, Iron, Niacin, Thiamine)), Chocolate Essence (0.05%) (Propylene Glycol, Natural flavour, Water)