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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

9 year old girls and skincare obsession

94 replies

AgnesTeaHouse · 30/04/2025 06:25

At the start of the school year DD9 was talking about one particular girl in her class who was always talking about her skincare routine, bringing out products and using them in class and talking about her mini skincare fridge etc. Seems this has really taken off and now all the playground chat for the girls is about what products they are all using. These are not cheap products and I was reading many of them contain retinols and other things damaging for kids. My daughter was invited to a birthday party where the party girl has requested “expensive skincare” as a gift! DD is feeling isolated as she (probably influenced by me) thinks it’s all a nonsense but I can tell the peer pressure is weighing on her.
Why on earth are we allowing 9 year olds to feel as though they have to conform to beauty standards? Feels like misogyny by stealth…
AIBU to think the parents here are entirely irresponsible for indulging their kids in this and are setting their daughters up for a lifetime of obsession with their appearance?

OP posts:
ThrowAway987654321 · 30/04/2025 17:24

@PeggyMitchellsCameoyou should do an AMA!

Absolutenonsense · 30/04/2025 17:26

AgnesTeaHouse · 30/04/2025 08:31

@Ddakji I was actually considering approaching the school about it. They have been very good recently on banning mobile phones from the classroom and not allowing phone use during school hours so there is some precedent for social intervention…but this just feels like parenting failure and I’m not sure the school can do much about that?

would be keen to hear if anyone has ever approached their school about this and how it was received…

Edited

You’ll find a bunch of likeminded people if you join a local WhatsApp group for SFC. Lots of parents voicing the same sorts of concerns. The focus is on delaying smartphone use, but one of the big reasons is to get children away from social media, for reasons like this
https://smartphonefreechildhood.co.uk

Smartphone Free Childhood

Smartphone Free Childhood is a grassroots movement on a mission to keep childhood smartphone free. We want to connect parents in their local communities so that together they can make a pact not to give their children smartphones until at least 14, or...

https://smartphonefreechildhood.co.uk

EmeraldShamrock000 · 30/04/2025 17:28

I had no idea that this was an interest for 9 y.o girls, very damaging.

CuteOrangeElephant · 30/04/2025 17:31

BankHolidayBonanza · 30/04/2025 17:07

but this just feels like parenting failure

YABU and massive eye roll

I think it's silly, but girls have been obsessed with nail varnish and make-up from KS1. I do a massive eyeroll again, at "pampering sessions" in lieue of birthday parties, but if the girls like it.

You lost me with your superior attitude and judgemental nonsense frankly.

I remember my sister going to a pampering session 25 years ago, difference between then and now is that they just spent time making their own masks out of yogurt and cucumber instead of using Drunk Elephant or whatever they use now.

DD7 is occasionally allowed nail varnish, but it's childish colours only. At after school club they have a hair and makeup kit and sometimes she comes home with bright pink glittery eyeshadow and braided hair. Obviously done by a fellow clubmate. Would it be my first choice of activity? No. But the girls love it, especially on a rainy day.

user2848502016 · 30/04/2025 17:35

It is awful. My DD turned 10 in January and at her birthday party I could hear two of the girls telling the others about their “5 step skincare routine”, I couldn’t believe it!
I really don’t know what some parents are thinking. My DD has face wash and a basic fragrance free moisturiser, she only has that because her skin gets quite dry in winter.

Ineedanewsofa · 30/04/2025 17:40

Lemonjello · 30/04/2025 17:20

its actually really difficult when your daughter is in a class with girls who are obsessed with this. This is the age where friendships and fitting in become really important and this age/sex group have been marketed at forever- Barbie, bratz, now it’s this. Either you let her participate in as limited way as you can manage or she is completely left out and upset. Both options are pretty shit.

The ‘limited participation’ approach is where I’m at with my yr5 DD. So a fancy lipgloss from P Louise as a one off treat, sure, why not? A full on 8 step adult skincare routine? No chance. She doesn’t have a smartphone or social media so isn’t exposed directly but she picks stuff up from other girls which she is then curious understandably curious about

Exitpursuedbygeese · 30/04/2025 17:44

TheWiseGoose · 30/04/2025 14:08

I imagine the mum is Katie Price/Geordie Shore/TOWIE type. Yuck. Poor kid.

You would think but all the mums who let their kids do this (and therefore ruin my dds life as she’s not ‘cool’ now AT NINE YEAR’S OLD) are terribly nice, upstanding members of society: solicitors, nurses, media execs, TEACHERS… all ‘little Emily wants a spa party/makeover party/pedi party in an actual salon, you know how they are!’ Tinkly laugh. Yes, I know how you’ve ruined them for craft parties and run around parties.

One very pretty little girl came (whose mum is LOVELY) came to my dds party like a little 40 year old beautifully dressed doll, all beige matchy matchy and makeup and accessories. Not as dress up, as normal. sat like a doll too ‘don’t mess up my outfit!’

My child has never ever seen fb, Snapchat, x, or TikTok. Has very occasionally seen a few insta posts about gardening over my shoulder.

Arancia · 30/04/2025 17:47

Oh, please. I became interested in skincare, perfumes and beauty when I was 5-6...it has nothing to do with society's beauty standards, it's perfectly natural for little girls to be interested in these kind of things. It's equally normal for some girls to have no interest in it. Both are okay. Beauty, makeup, skincare and perfumes are still things I immensely enjoy...couldn't care less what society says about it.

However, it is crazy to give a child access to retinoids and expensive skincare.

Ladamesansmerci · 30/04/2025 17:49

IcedLattei · 30/04/2025 16:42

I would say depends with TikTok. I don't allow DD to have an account but I often save videos on there to watch with her - usually some kind of comedy video or animal-related. Or Minecraft videos, which she plays. She's a big fan of videos that have clips of certain animals, "cat core" or "panda core" for example. Can't see the harm in that, but that's a parent-lead activity, not free-reign.

Yeah joint watching some funny cat videos or whatever isn't the same as letting 9yo access tiktok alone and watch beautytok or etc!

Exitpursuedbygeese · 30/04/2025 17:50

Ineedanewsofa · 30/04/2025 17:40

The ‘limited participation’ approach is where I’m at with my yr5 DD. So a fancy lipgloss from P Louise as a one off treat, sure, why not? A full on 8 step adult skincare routine? No chance. She doesn’t have a smartphone or social media so isn’t exposed directly but she picks stuff up from other girls which she is then curious understandably curious about

Yes this. But it’s not enough, I bought a cheap Sephora lip balm for dd when we passed a Sephora on holiday, thinking ‘surely that’s the middle ground’. Nope, apparently they look down on her for not having Summer Friday lip products? Er, I bought my mate a summer Friday lip balm for her 50th, it was £25!!

brexel · 30/04/2025 17:51

I saw a skincare tutorial video thing earlier done by a girls of around 9/10. Complete with full make up, fake lashes etc at the end. So odd. I was still riding my bike around all day at that age

Mrsdyna · 30/04/2025 17:55

This is so sad. I think girls like this existed in my day but it was more trying mum's makeup and it was only a few girls.

QuiteUnbelievable · 30/04/2025 17:56

Op is awful isn't it, it's the new craze after Trans swept through schools.

KimberleyClark · 30/04/2025 17:57

Arancia · 30/04/2025 17:47

Oh, please. I became interested in skincare, perfumes and beauty when I was 5-6...it has nothing to do with society's beauty standards, it's perfectly natural for little girls to be interested in these kind of things. It's equally normal for some girls to have no interest in it. Both are okay. Beauty, makeup, skincare and perfumes are still things I immensely enjoy...couldn't care less what society says about it.

However, it is crazy to give a child access to retinoids and expensive skincare.

It’s normal for little girls to want to play with mummy’s lipstick and nail varnish in a dressing up sense,, but not really to want to actually want and use skincare products.

1SillySossij · 30/04/2025 17:59

A 9 year old is using her skin care products IN Year 4 ish Class? Nope, didn't happen.

BankHolidayBonanza · 30/04/2025 18:06

Leafy74 · 30/04/2025 17:13

It's shit parenting.

And your 'if the girls like it " comment is just stupid.

Edited

insulting someone when you don't agree with them doesn't really help your point 😁

brexel · 30/04/2025 18:08

1SillySossij · 30/04/2025 17:59

A 9 year old is using her skin care products IN Year 4 ish Class? Nope, didn't happen.

Are you being very naive?

BankHolidayBonanza · 30/04/2025 18:12

KimberleyClark · 30/04/2025 17:57

It’s normal for little girls to want to play with mummy’s lipstick and nail varnish in a dressing up sense,, but not really to want to actually want and use skincare products.

According to posters on this thread, it's new and never heard before that girls might enjoy lipstick and nail varnish , it's just lazy parenting 😂

Why would anyone care if little Charlotte from the class is putting on day cream when you are covering your own kid in suntan lotion? Falling over each other to be offended, shocked, horrified by it is ridiculous.

Are people miffed some people spend more on skincare that they can afford?
I don't, I have other priorities, but the superior outrage on this thread is cringing.

1SillySossij · 30/04/2025 18:12

brexel · 30/04/2025 18:08

Are you being very naive?

Nope. I work in a primary school and there is no way a 9 year old would be not seen applying her potions during class!

wizzywig · 30/04/2025 18:15

There's some mums that love the whole 'mini me' thing, 'we're besties' This is just an extension of it.

Ineedanewsofa · 30/04/2025 18:16

@Exitpursuedbygeese (great name btw!) I get it, we’ve had similar and I was really open with DD and told her those girls will probably keep picking on her, even if I buy all the stuff! The just transfer it to something else she doesn’t have, or “isn’t” in their opinion. It’s so tough

brexel · 30/04/2025 18:16

BankHolidayBonanza · 30/04/2025 18:12

According to posters on this thread, it's new and never heard before that girls might enjoy lipstick and nail varnish , it's just lazy parenting 😂

Why would anyone care if little Charlotte from the class is putting on day cream when you are covering your own kid in suntan lotion? Falling over each other to be offended, shocked, horrified by it is ridiculous.

Are people miffed some people spend more on skincare that they can afford?
I don't, I have other priorities, but the superior outrage on this thread is cringing.

I don't think you know what we're all talking about.

CorneliaStreet · 30/04/2025 18:18

Skincare can mean different things though. An 11 year old having a ‘skincare regime’ that consists of using a face wash and a facial spf is just washing their face and protecting their skin, which is what they should be doing. But a kid that age putting retinol or exfoliating acids on their skin is obviously completely inappropriate.

Re brands, Drunk Elephant is stupidly overpriced and in my view a bit crap anyway. But Bubble and Byoma have some really good, gentle products which are no different (and no more expensive) than Cerave, which everyone seems to think is fine.

Chipsandricetonight · 30/04/2025 18:20

This happened to DD1 when she was this age - so I told her she could have some as it is important to look after your skin, but that it had to be suitable for young skin. I got her some gel cleanser from elf and a bubble moisturiser for less than £20 altogether and encourage her to wash and moisturise on an evening as it sets her up for having a good routine/hygiene as she becomes a teenager and will probably start getting greasy skin and spots! She was desperate for something drunk elephant as her two best friends had some so she used some birthday money to buy herself a lip balm.

BankHolidayBonanza · 30/04/2025 18:46

brexel · 30/04/2025 18:16

I don't think you know what we're all talking about.

No, you are right. The OP should absolutely contact the school and complain about parents buying their child expensive beauty products and hosting "pamper sessions" as birthday parties, and demanding an instant ban on any discussion about face cream and whatever skincare topics they have.

I am sure the headteacher will be over the moon to deal with this.

I am not 100% sure what you expect him or her to do exactly, but go for it.😂