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This 'brand logo' is despicable? (Possible TW)

88 replies

Brokeens · 22/04/2025 20:28

Apparently theyre called 'Aape' but you can clearly see that they have changed the first 'A' to have a little flick coking off it that clearly makes it look like an 'R'.

If they're both 'A's why are they different? Theyre all capitals so its not lower case.

Who would wear this shit??

This 'brand logo' is despicable? (Possible TW)
This 'brand logo' is despicable? (Possible TW)
OP posts:
Lookingtomakechanges · 26/04/2025 14:43

GeorgianaM · 26/04/2025 13:27

@Lookingtomakechanges

'Do you not think the logo reads as RAPE?'

No, not one of the garments displaying the AAPE logo looks like RAPE.

I've shown it around and no one else thinks it does and they've rolled their eyes when I've said it's been mistaken for the word RAPE.

Fair enough. Everyone I’ve show it to asking what does that say, has seen’rape’.

PremiumD · 26/04/2025 16:06

GeorgianaM · 26/04/2025 13:27

@Lookingtomakechanges

'Do you not think the logo reads as RAPE?'

No, not one of the garments displaying the AAPE logo looks like RAPE.

I've shown it around and no one else thinks it does and they've rolled their eyes when I've said it's been mistaken for the word RAPE.

What do they think it says?

Gustavo77 · 26/04/2025 16:14

I saw it straight away as aape, think to see it any other way is a bit weird. Don't look for problems where none exist.

Brokeens · 26/04/2025 16:18

Gustavo77 · 26/04/2025 16:14

I saw it straight away as aape, think to see it any other way is a bit weird. Don't look for problems where none exist.

So why does the first capital 'A' have a flick on the lefthand side like an 'R' can, but the 2nd 'A' doesn't? Why are they different?

OP posts:
Karatema · 26/04/2025 16:24

I didn’t bother reading the post, first, just looked at the photos, thought “Oh my!” and then read the OP’s post.
Disgusting 😡

TheCountofMountingCrispBags · 26/04/2025 16:41

GeorgianaM · 23/04/2025 12:37

How many of you writing in to complain about a legitimate brand name have written to complain about the grooming gangs?

🤣🤣🤣🤣🤣🤣
That is the daftest segue ever!
What nonsense. Stop trying to be goady and racist

PremiumD · 26/04/2025 16:53

Gustavo77 · 26/04/2025 16:14

I saw it straight away as aape, think to see it any other way is a bit weird. Don't look for problems where none exist.

I think that’s strange - unless you were already aware of the brand?

Because if you genuinely don’t see RAPE, then wouldn’t you be seeing RRPE? Because they look more like Rs than As given their shape?

MoominMai · 26/04/2025 16:58

GeorgianaM · 23/04/2025 12:35

Don't be so ridiculous! Are you so out of touch that you didn't bother to see it's a Tokyo 'sister' brand to A Bathing Ape?

It looks nothing like rape and it's your mind that is twisting it.

www.selfridges.com/GB/en/cat/aape/

This. OP you state they ‘clearly changed the first A to add a flick so it looks like an R’ like really? How can you not know that the first letter always has a little differentiation on it to mark it as the first letter as part of normal design etiquette. Also as someone else said why on earth would a for profit company self sabotage. It looked like AAPE to me. Just because your mind interpreted it like that doesn’t mean it is that or rest of the world sees it like that. Honestly so many hysterical posts on here lately! 🙄

PremiumD · 26/04/2025 17:01

MoominMai · 26/04/2025 16:58

This. OP you state they ‘clearly changed the first A to add a flick so it looks like an R’ like really? How can you not know that the first letter always has a little differentiation on it to mark it as the first letter as part of normal design etiquette. Also as someone else said why on earth would a for profit company self sabotage. It looked like AAPE to me. Just because your mind interpreted it like that doesn’t mean it is that or rest of the world sees it like that. Honestly so many hysterical posts on here lately! 🙄

Edited

Haha I almost thought you were serious for a minute 😆

YouFetidMoppet · 26/04/2025 17:02

Reminds me of Sugar Ape from Nathan Barley.

AtomicPumpkin · 26/04/2025 17:03

GeorgianaM · 23/04/2025 12:35

Don't be so ridiculous! Are you so out of touch that you didn't bother to see it's a Tokyo 'sister' brand to A Bathing Ape?

It looks nothing like rape and it's your mind that is twisting it.

www.selfridges.com/GB/en/cat/aape/

Some of us don't keep up with what brand of overpriced rubbish is in vogue this week. It frees up time for other things, like having a life.

OfNoOne · 26/04/2025 17:05

Looked straight at the picture. Thought "That says 'Rape'."

It's very clearly intended to be seen as saying that, and the brand name is clearly intended to be misread as that in marketing. Pathetic of them.

Longma · 26/04/2025 22:17

Gustavo77 · 26/04/2025 16:14

I saw it straight away as aape, think to see it any other way is a bit weird. Don't look for problems where none exist.

So why is the first letter different to the second one, even though they are supposedly the same letter?
The letter A doesn’t usually have that extra lead in as per the font used in the OP.

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