This 'brand logo' is despicable? (Possible TW)

[Brokeens]

Apparently theyre called 'Aape' but you can clearly see that they have changed the first 'A' to have a little flick coking off it that clearly makes it look like an 'R'.

If they're both 'A's why are they different? Theyre all capitals so its not lower case.

Who would wear this shit??

Why would a brand need to be a well known word? My days ...

I don't think ASOS are stocking grooming gangs.

the Amazon logo is pretty obscene

Just asked my 15-year-old son who said it read rape - and no, I didn’t put the word in his mouth, just asked him if he recognised the logo. He had heard of Bape but not Aape and either way said he wouldn’t wear something with that on it. In his words: “Whoever came up with that one is out of order”

Brands know exactly what they are doing when they release stuff like this. Remember the Balenciaga bondage bears campaign? Controversy can be great for business.

This looks like something the candidates in the Apprentice would come up with.

It look like a skinny dick

Totally deliberate. It's disgusting to deliberately change the font like that to get attention.

I never noticed that before.

Now I can't unsee it

or FCUK, even

Oh see, the great thing here is, we’re capable of doing both. Nice try though (I’m being kind.)

Wow. I hope that gets stopped fast. Awful.

If it was deliberate, they need to know it’s not ok.
If it wasn’t deliberate, they need to be told so they can withdraw products with this design and apologise for the mistake.

I crossed paths in the street with someone wearing a shirt with that logo on and did a double take, it really isn’t any better in person.

You’ve lost me now! I’ve looked and looked but the skinny dick doesn’t appear! Must be me!

It doesn't- that's why.

The other logo is clearly rape.

How on earth did you get “rape buns” from that t-shirt? That’s quite a reach 🤣

It says rape. The first and second letters are formed differently.

Lol what? It’s an arrow going from a to z to show they have everything. Amazon are not great but they’re not proliferating skinny dicks, I don’t think 🤣

It seems deliberate to me. It reminds me of the TV show Nathan Barley, which parodied this sort of thing with a magazine called Sugar Ape, who decided to shrink the font on the letters SUGA in their title in an attempt to be edgy and provocative. That was satire back in 2005, so it’s a bit tragic that brands are still trying this sort of thing.

I accidently clicked you are being unreasonable and can't change it now 🙈 but that is shocking why would anywhere even want to stock that or anyone buy it even

Well, if it wasn’t on purpose, I have to say any reasonable brand would want to make a change when they realised their mistake, so….

Oh pack it in 🤦🏼‍♀️

OP - clearly says what you (& anyone with half a brain) think it does & it's bloody awful. How did it pass so many eyes before making it to sale??

Both these have the same issue to my eye. The first A is done just differently enough it requires a second take. It's really gross

https://www.selfridges.com/GB/en/product/aape-logo-graphic-print-cotton-jersey-t-shirt_R04447449/#colour=PINK

https://www.selfridges.com/GB/en/product/aape-moonface-crew-neck-cotton-jersey-t-shirt_R04447455/#colour=BLACK

Do you work for them, or something?