I fear the efforts to remove the stigma surrounding mental illness have backfired because ‘mental health’ and ‘depression’ are now used so widely as to be meaningless.
I might ruffle a few feathers with this post but I've thought this for years. I felt there was a big shift around the time Nick Clegg started banging on about Time to Talk. Suddenly it seemed like everyone was talking about their mental health, and now in 2025 the 'self-care' industry is worth $1.5 trillion.
I was first diagnosed with depression in 2002. I don't know if it was the area I lived in or my age (teenager) or if it's just how it was all over (I'd be really interested to hear about other people's experiences around this time), but in my experience it was definitely not something people talked openly about, it was something that was spoken of in whispers. I was 'lucky' in that my dad also suffered from episodes of depression and had been under secondary care himself, so he understood what I was feeling and shared little bits about his own experiences. Other than that, I didn't know anyone like me and felt so isolated. I remember an episode of Ricki Lake where she talked to several women who were severely depressed and they were describing what it was like. Some of them were crying and watching them made me cry too because it was like, oh, I'm not all alone going through this. My dad gave me an old relaxation tape he had because there was nothing much else available before internet shopping took off (I think he'd been given it by a psychiatrist). I listened to it every night in bed, still wearing the clothes I'd had on for two weeks. It was awful.
Fast forward 23 years and as far as I'm concerned, nothing's changed. People talk about mental health problems, but they seldom talk about mental illness. Psychiatric wards today are about as inadequate as the were in 2003. Celebrities are interviewed about their experiences of depression and anxiety, but for the most part they're not talking about true depressive illness. They're talking about feeling low and demotivated, and about feelings of frustration and disappointment. Those feelings are still valid and worthy of compassion, but they're not depressive illness. People with severe and enduring mental illness still feel isolated. They're still talked of in whispers, and there's still fuck all help available to them.