Whenever a new shop opens or reopens after a refurb, even there are shops of the same chain in the area. Why does everyone feel the need to visit the new shop? Majority of new openings do not give out freebies, draws for £100 gift card/win cost of shopping back anymore. They must have visited the other shops of the chain and the new stores ranges are very very similar to existing shops.
I have visited other B&M, Aldi and The Range on the first few days of another reopening and staff said everyone is going to (location of new/refurbed shop) and its so quiet.