To ask what you think of this advert?

[Whenwillthesnowendzzz]

I'm sorry i don't have a link, I've looked. It's a road safety ad.
I actually saw the ad at the cinema last week. It starts with a Mum and her young adult son, where she's repeatedly reminding him to drive safely. This happens about 3 times and then the ad cuts to police arriving at their address.
Expecting the Mum to answer to be given bad news about her son, I was shocked to see the son answering the door to be told his Mum had been killed in a car accident, and him breaking down.
It was quite chilling, and unexpected. I guess the message was important in that driving safely applies to everyone. Just wondered if anyone had seen it?

That sounds horrible! I do understand why they use the shock factor but I think adverts should generally be suitable for all audiences and this could be upsetting for children.

I remember one advert a few years back, that seemed like it was going to be for Center Parcs with a family riding their bikes through a meadow. They stop to chat and suddenly a train comes by and wipes out one of the children! Must have been for railway safety I guess but it was quite chilling.