I saw Easter eggs in the supermarket today!

[48wheaties]

I know I dont have to buy them, but AIBU to think this is marketing gone mad? Shoot me now...

It's so bad

They were in our Tesco store on Christmas Eve

Yes this is very annoying. They're losing so much last minute trade. And just feels odd to remove stuff before the event has even happened.

Just checked tesco online and they have Lindt bunny and Easter sprinkles. I love been organised but this is a step too far for me.

There was a shelf of them in my local Tesco in the week before Christmas. Ridiculous.

This really really irks me. It may be irrational but I get a right proper huff on about it.
It's still Christmas technically, we don't need easter eggs, I've still got a cupboard full of stollen, mince pies and turkisg delight ffs.
I will however let hot cross buns off the hook. Especially the marks n sparks salted caramel ones.

Good! Spring is coming!!

@Mountainhowl @Disturbia81 they'd probably sold out.
My nearest Poundland still had the Halloween stock right up until the day - but it was literally an almost empty aisle of the last few bits and bobs.

Supermarkets and distribution hubs have long lead times, once the Xmas stock is done the next big ‘event’ is Easter, so hubs (distribution centres) start stocking up - or manufacturing slows down and runs out of space.

nothing more to it.

Probably sold out as last delivery is a week- ten days before.

It's just chocolate in a different shape. I really don't see the need to feel anything about it.

Buy it if you want. Don't buy it if you don't. But enough people want it and are buying it to make it worth putting out.

There were for sale in B&M before Christmas.

I don't get why people are so shocked by this. It's the same as last year and I it makes sense the supermarkets need something to fill the shelves that held all the Christmas stock.

On Boxing Day, saw them in my local Morrisons.

There are loads of things in the supermarket that I don't want to buy. Just skip the seasonal aisle if you don't want anything from it. Personally I find it odd that "back to school" stuff is in the shops before the summer holidays have even started, but I just wheel on by with my trolley.

Saw them before Christmas...none issue ..not ready for Easter yet although was tempted by the mini eggs

Mine had them in early December!!

Are you also surprised that it goes darker each year and then gets lighter?

YABU shops have always replaced the Christmas stock with Easter stock from Boxing Day. That’s the way seasonal items work. Mini egg season is short enough so I’m all for it.

So far today I have eaten a Cadbury Caramel egg and a Malteser bunny.
Yesterday I tried the new Terry's Choc orange egg (slightly disappointed tbh).
January is great 🐇🥚

It’s the same every year. Have you not noticed in previous years?

I had my first mini eggs on the 31st. They're always out at Xmas.

I think you need to get out a bit more if I am honest

Crème eggs weren’t invented for Easter. They’ve always been a normal thing

Clearly.😀