It's strange to read that, as I have lived and worked in Switzerland for 20 years and find a completely opposite situation. 😂
I had a very bad accident skiing in my 20s and can't ski again unfortunately.
At this time of the year entire conversations in work at lunch or at the coffee station revolve around the snowfall quantity and quality, trips to stay in family apartments in Adelboden etc and subsequent invitations to join them for skiing. Christmas/New year plans for skiing, weekend plans for Skiing, Fasnacht second week holiday plans for skiing. Basically a one topic conversation for 4 months.
Most Fridays in the first quarter in my previous company my team would beg for an early start/early finish so they could head off to the Bernese Oberland for the weekend.
My two best friends are currently cross country skiing with their partners, one in Davos, one in Gstaad, two separate neighbours have driven to Austria for the week.
When my DS was in school it was a 1 week trip every year with the teachers from Primary onwards, there are even special school ski trip trains put on by SBB at certain times of the year. I'm glad he learned then when he had confidence and no fear, his girlfriends family go twice a month now and he'd miss out massively if he didnt ski.