Is it just me

[Pippa246]

Or is this add a bit off? Thinking of contacting Tesco but maybe I’m bring OTT?

Yes, imagine if your young daughter was doing a modeling job for Tesco as well, and then it ended up being this.

Totally agree.

Yes it's off.

The pose in itself isn't but together with the other elements, it's suggestive with connotations and it's disgusting it got through edits.

interesting that they’ve pulled the ad from Insta so I’m assuming there was some negative feedback. But sad to see nearly 40% on MN feel I was BU - it’s no wonder women and girls have to continue to push back so hard against everyday sexism and misogyny when fellow women are apologists for such behaviours.

Yes, I agree.
Eg
It's a child wearing full cover top and shorts. Oh dear, she has some leg exposed. Are we in 1800s? Would you feel the same if it was a boy?

Have any of us ever seen an ad featuring a boy in leather shorts posed like that, let alone with a leopard too and makeup? (Fine if an older teen boy chooses that sort of outfit, that's not the point.) Yes, I think if we actually did see a photo like that of a boy people would feel differently - sexualised images of boys are (rightly) still taboo, so why aren't they for girls?

They might not all be women to be fair.

Yep off.

I wonder how many of the 40% who think this picture is OK would let their daughters go out dressed like this. Or how many dads would balk at the thought! I would unashamedly judge if I saw a young girl dressed like this IRL.

I would like to not see anything provocative or sexual in an image of a child. Unfortunately, I couldn’t avoid the overtly sexual outfit and wanton pose. To pretend I don’t see the sexuality in this image because it is a child posing would be a disservice to young girls.

Take the exact same photo with an adult woman and 100% of MN would agree it’s designed to titillate.

It’s not even just the photo that’s the problem. The clothes! A sheer top serves no practical purpose. It is designed to show the breasts - it is meant to attract attention. I get that leopard is a big trend this year - but if the top was a woolly leopard jumper it would be a whole different aesthetic. How did the top even get designed and approved!

And who sees a child dressed like that and think “You know what, a red lip would make this look really cute and age appropriate for primary school girl”.

Guarantee very few MNers would wear this outfit, let alone let their pre-teen daughters.

It’s the combination of the pose , the make up, the output and the expression.

If she was wearing jogging bottoms and a hoodie then the rest would be fine.

If she was grinning whilst jumping on a trampoline then the clothes would be ok. (Although not something I would personally buy for a pre teen.)

But the combination is worrying.

Agree with this. Your instincts aren't off OP, it's them.

In the eye of the beholder?
Depends on the thought process of the viewer.

All i see is a child sitting on a floor wearing clothes for a add for tescos.
I dont understand what goes through somes minds to find offence says more about some peoples thoughts than others.

I can see what you mean. I personally wouldn't dress my daughter in a fake leather look mini skirt or shorts ( can't really tell what they are ) and the pose is off. I wouldn't complain though as inappropriate clothing for kids is everywhere.

No it really doesn't

I really does.

It really doesn’t. You simply need to read the first page of replies and you’ll get some insight.

Not you. Me too.

To suggest those of us who have a problem with the image look at children in a sexual way is outrageous.

What I see is abuse. I have never seen images of CSA, but I imagine they are not a million miles from this. It is disturbing to me.

Your faux innocence and naivety is part of the problem. We need people to push back against this.

I agree with you OP.
It is sexualising a child.
Completely inappropriate.

What were Tesco thinking.🙄

Maybe if more people complained, especially about the most egregious examples, there'd be less of it about?