Is it just me

[Pippa246]

Or is this add a bit off? Thinking of contacting Tesco but maybe I’m bring OTT?

Yep, it's really fucking weird. Poor kid.

Not appropriate. Tesco should not have used this pic.

So that's literally all you ever think about? No 'shit, I forgot to get bread' or 'I wonder how my old friend Laura is, haven't seen her in years' or 'my baby has a cough, should I bring them to the GP'. No? Just Putin, all the time?

You might lack the capacity to care about more than one thing at once, but plenty of us can manage to care about lots of things simultaneously.

I don't like it either. I can't think of any good reason that they would choose this picture out of all the pictures they must have taken.

Would you be happy to know some bloke will be pleasuring himself over that image? Break down the boundaries then when a child is harmed, blame her because of her clothing choice, which has subliminally been chosen for her. The sexualisation of children particularly young girls needs to stop. I'm more than happy to metaphorically clutch my pearls if it means it reducing harm to children.

I agree there is something unsavoury about the clothes, make up and that open mouthed and legs spread pose. Even the couch and carpet choice seems to give it a sleazy, adult air.

Interestingly - when I uploaded the image to MN it added “sensitive content” text - genuine question - what would that happen?

I do think it’s a sexualised pose and I don’t think it’s “okay”.

Sexualised

To be fair, I think that option is available no matter what photo you upload. I uploaded a screenshot of a scam pop-up the other day and got the choice to mark it "sensitive".

Just think of what the photographer would have said to instruct that pose. GRIM.

I disagree. It’s posed to be more than a teen sitting on a floor. It’s not a “me” problem - its using sexualised images of young women to sell clothes

Thanks I genuinely didn’t know if it was automatic or not.

I don't know, I'm fully devoting my time to worries about Putin. 24/7. Frankly shocked that others aren't. Who could imagine thinking of anything else??

(In case it's not clear I hate those kinds of comments, so tedious and pointless 😅)

OP I wouldn't bother to complain but that is definitely a sexy model type pose so it's a bit grim!

The pose, the make up, the clothes themselves - not good.

🤢 it's just wrong on all levels IMO

Hmm I see what you mean. Clothes + pose + make up (definitely looks like they've put some kind of lipstick on her)

Only just crossing the line of what's appropriate, but it's enough to make me a little uncomfortable.

I was just coming on to say this...it's bloody grim! Imagine if this was your own 11/12 year old and you saw these after the shoot?? You'd be horrified wouldn't you? Clearly not this young girl's parents though...honestly makes me sad for what's ahead of her, if her parents are approving this now 😔

"Open legs" makes it sound like she's doing a Sharon Stone!

Thankfully no, we're not living in the 1800's when children could be openly exploited in every possible way. This photo is undoubtedly sexualised. The child is maybe about 10 or 11 years old - perhaps even younger. She is wearing clothes that are not age appropriate and she is posing provocatively. Why are you so keen to defend a giant multi national anyway? Honestly, if you can't see the problem with this photo then maybe go to Specsavers. And yes, I'd feel the same if it was a boy.

I don't think a child sitting like that in leather shorts it's appropriate no.

Such a wilfully ignorant response.

Without a doubt. Can’t believe how blasé some of these replies are. Yeah sorry I’ll be clutching my pearls all day rather than be cool with a young child being sexualised. This photo is not ok.

The photographer would have said 'Sit on the floor and relax like you would if you were at a party chatting with your mates'. Because that is what that child is doing.

People talking about her having her 'legs spread and her mouth open' are being really, really fucking weird. It's a kid sitting like a kid in a completely unconscious and non-posed way. Girls that age do not, despite the sexualising fears you might want to impose on them about their own bodies, sit sweetly smiling wearing ankle length skirts with their legs crossed in a lady-like fashion. They sprawl all over the place exactly like boys do, and they don't give a shit about looking demure.

This doesn't look sexualised to me. It looks like a bored kid being a kid and wearing clothes that aren't people-pleasing frilly dresses.

Eww, no, that's not good.

Yes it's off. Yes I work in safeguarding.

If that was a candid shot taken at home with her mates of course it's not off.

But she has been posed here, the photographer knows what they're doing. Legs slightly open, lipsticked mouth slightly open.

This is a sexually suggestive pose. No, I'm not a pervert.