Companies spending millions on Xmas adverts in today's society

[Notyouthful]

I find it odd that companies are spending millions on Xmas adverts when many of now skip adverts or stream without adverts.

I even skip bits on certain shows such as the "coming up, next time" bits

If you watch 10 hours of TV a week, which is doable (1 hour per day on work days, 5 on days off) and skip the adverts, you save enough time in a year to watch 3 US TV seasons.

They will know how many people are seeing the ads, they'll know if it's worthwhile.

They can spend as many millions as they like. I won't see any of them!

Unless you pay premium, you now get adverts on YouTube and Netflix, so no chance there of winding on.

You are not their target demographic. Plenty of older people don't have streaming services and are more likely to buy their Christmas platters from Waitrose than a 20-something who watches Netfix.

I agree. The John Lewis ones always cost £7 million to £10 million. And they're shit. A lad on YouTube did a Christmas ad for a college project a few years ago - cost him a few hundred £££, and it was better than the John Lewis one. 😆

Some people...(me...) actually look out for and search for Christmas adverts I like to see what the companies are focusing on, whereas I spend 0 time caring about adverts any other time of the year

So makes sense to spend more on Christmas ads as more people will actively try and see them!

And they usually have more disposable income than younger people too. That's why they waste money shopping at the overrated Waitrose.

Do people actually pay any attention to them, though? I just get my phone out and do other things until the programme restarts.

You think they don't run the numbers on them but just keep ploughing in £10m with no expectation of return? They have tons of data and they know what they're doing.

I record pretty much everything on TV, and actively fast forward through the ad breaks. I have zero interest in most of the Christmas ads. I only like the Aldi ones.

You do know that a thirty second advert often has the same budget as an hour long TV show?
There's a lot of money in advertising.

The Christmas adverts and Christmas trade is absolute essential for all retailers to survive.

There are bloody awful really expensive adverts for banks and rip off financial products on all year round. That's of more concern.

But people who make films start out often making adverts. Who else is going to pay a young talented filmmaker to create something? A lot of the directors of higher end ads go on to Hollywood.

I don't really see the problem. The company has a large budget, and if they didn't use it to create meaningful advertising then they'd lose market share.

I've seen at least 2 other threads today where people are discussing and comparing this year's xmas ads, so...

It’s worth paying more at Waitrose to stay away from more of the riff-raff. And their deliver drivers are so much more helpful. Though, it’s not what it was… better off using local butchers, wine merchants, cheese and fishmongers. And then just get the rest from Fortnums 🤣

I doubt it's that much more expensive that other ad campaigns. And Christmas sales matter. And it's for the company to decide if it adds up.

If you're looking at frivolous spending that comes from public money, then perhaps look at things like Christmas street lights, any decorations by you local council, and things like fireworks displays (which is literally money up in smoke)

Riff-raff?! 😂

Another thing that winds me up with some supermarkets' Xmas adverts are the tables laid full of food. Yet you need the entire street's worth of ovens to cook it all.

I know everyone believes they are totally immune to advertising, but the fact is that companies like John Lewis wouldn't do it if it didn't have a positive impact on sales.

I don't know why they spend £m++++ on adverts.
It has absolutely no effect on where I spend my money. If you shop there then you are ultimately paying for the ridiculously expenses advert.

My parents and I don't do Xmas presents. More people need to do the same. Stop wasting time, money and stress buying stuff on things that people don't need.

I’ve not watched an advert for years. Kinda of miss them however when you ask the children what they want and they can’t run off a list of everything on tv anymore, Argos catalog doesn’t really exist anymore and toysrus went bust. Saved a fortune 😅

The big adverts eg John Lewis are designed to be 'omnichannel' marketing so actually the full advert is shown very few times on official TV advert slots. The rest of the marketing uses the ad to head up the Xmas marketing strategy which will involve shortened segments or snippets in tv advert slots, social media, in store POS marketing, their own websites & online channels and branding and in direct marketing

Adverts play on YouTube and on the side of websites and all over SM. Even some streaming sites have ads
They are discussed and have news articles dedicated to them so you don't even see them until much later than you know the plot sometimes

People are allowed to buy presents, frankly you sound quite miserable.

I'm old and have all the streaming services, rarely watch adverts as pay for ad skipping and am generally a bit behind on Sky so I can fast forward.

I have watched John Lewis adverts for years never bought anything from them - however stores like Boots, Aldi I have seen and purchased stuff from things I have seen online .

The Lidl rip off Coca Cola lorry is been talked about online . Advertising works in many ways and big companies spend lots of money to see the results

Did you ever think that not everyone is like you?

Or that huge businesses probably know whether something they do every year brings a return on investment?