I live in a very deprived town. We have Family hubs, similar to sure start. They are busy, with poor parents, because they have been placed in the right places and have been advertised in a way that appeals to poor parents, not those well off.
They offer groups that are research based interventions to give the best start. Such as baby massage, art at the start, speech and language groups, dad's groups, school readiness, workshops on feeding baby, being a better parent, cost of living, special needs.
It is all free and open to all. The town is doing so much better in the last 10 years since a lottery funded project was granted.
If anyone wants to know more about what is going on, Google Blackpool betterstart