@twentysevendresses I did not say ‘massive’ discounts. The fact remains that prices are cheaper in term time and that’s why people take term time holidays. It’s hardly surprising that companies have a pricing structure that changes when demand is less, to encourage take up, just as organisations have sales to shift unwanted stock.
Whether you approve, disapprove, or are indifferent, that’s what happens. To some people, having a holiday or holidays, is more important than other considerations, so they make decisions based on that.
Unless every education authority makes its own decision about when to have holidays and staggers them, so that there are school holidays throughout every month, people will always choose to go when it’s cheaper.
If fines or custodial sentences were such that it became a deterrent to take children out of school during term time, that would change things, but it won’t be feasible. Nor will staggering holidays comprehensively. Parents often have children in schools with different holiday schedules as it is.
Parents decide what the priorities are for their own family. For some, education, even as things are now, is a priority. For others, a family beach holiday, a trip to see family, an adventure holiday or Disney, are more important.