I agree with this.
He's not an effective communicator. He's appealing to those within the electorate that are disgruntled, those that feel aggrieved and ignored. Those that want to protest, dissent, rebel. Those that feel they are not represented.
Sure, that means something is missing from modern politics. But I believe a lot is driven by social media. Driven by algorithms and also a lot of people live in an echo chamber. Something that posters who accuse others of a left wing persuasion of being guilty of, but not seeing that same accountability in themselves.
Farage is like Johnson. As Hesseltine described him, he sees which way some folk are going and runs ahead. He is the epitome of the self serving politician. His track record proves this, as it did with Johnson. Why some people continue to excuse them for their shortfalls, bewliders me.
For those who think he represents their views, he doesn't. A PP said their husband would be voting for Reform because he couldn't align with the privileged upbringing of both Conservative politicians and Labour alike. Farage is not and has never been working class. Do those who wish to protest really read the manifestos? Or are they of the mind that "they all lie anyway, so..?"
If I'm honest, I think it often comes across as a lazy and selfish way to vote. Is it really thinking of the wider community in mind? What has he said his party will do to help the disabled for example?
Despite all I've said, I actually do understand why some people have found themselves in a place whereby feel this way. I just don't agree.
The OP also mentioned a 'rumour' that he may want to be the leader of the Conservatives. Of course, that's what he wants. He wants to create divide. He will very likely cross the floor if he wins his seat. He will for sure put himself forward for leadership of the party in that case. That's his ultimate aim.
To the PP who said imagine how effective he would have been if his views were Centrist. It wouldn't have happened. For one, he isn't Centrist. Secondly, he just wouldn't have appealed. Yes, we need to ask ourselves why nobody in this country does actually appeal to those of us who are Centrist. Surely that would make more sense. Someone who neither represented neither the apparent Far Left nor the Far Right.
It's obviously the same as the US. Why are Trump and Biden the only real options? Surely there's scope for something more neutral and middle ground? That again begs the question: how much of politics is influenced by social media, algorithms and downright meddling?
Politics is indeed broken. Everything goes in cycles for sure, propaganda has played a part for centuries. Maybe, though, there's just too much influence by outside sources these days.
Only we as individuals can decide what our vote will truly mean. When we cast our vote, I believe we all have to realise what the consequences can and will be. And we should own that fully.