I'm not on a campaign or anything, but this is just something that annoys me and I came to ask if IABU to find it jarring/grating.
I know that historically ships get called 'she' and that already annoyed me.
But now I'm seeing it everywhere. On YouTube someone gets a new belt: 'she's going to look great'.
On Instagram, someone's sewn a dress = 'she fits really well.'
Someone gets a wig: 'she looks really natural'.
It's almost as if 'female = an item to serve/be used/passively be of service'.
Oh, you say, they're just being playful and whimsical, anthropomorphising the object.
But they are never, ever, ever called 'he'. I've never heard it.
AIBU?