To think this doesn’t make you ...

[Youanme]

CEO of a company.

If you buy jewellery online and then set up a website selling the same jewellery at a higher price?

I would say it does

Well there are rules regarding the definition and legal obligations of a CEO, but if you colloquially call yourself the CEO of EarringsRUs.com then good for you.

Yes it does. You have set up your own company and taking all the risks and costs associated with that. You are CEO.

CEO
/siːiːˈəʊ/
noun

1. a chief executive officer, the highest-ranking person in a company or other institution, ultimately responsible for taking managerial decisions.

If they're at the top of their Jewellery scalping business then they are indeed the CEO. Arguably even if they're the only "employee".

It does not. It makes you owner, proprietor or shareholder.

Is it MLM/Pyramid scheme? - people involved in these often say they have their own business when really we all know they don't.

YANBU. I know someone who sells crafty stuff on Etsy and describes herself as a CEO.

No one should call themselves a director of a company unless they are a registered director and therefore an officer of that company or they should make it clear to third parties it's just a job title.

That doesn't seem to be the case here?

Lol what loser would describe themselves as a CEO in this situation? What a load of self serving bollocks.

Why do you GAF at the end of the day? If the person has delusions of grandeur let them off. Assuming it has no affect on you of course.