Or we could all stop consuming quite so much whether it’s tat on Amazon or services generally? It is a vicious cycle.
Wages haven't kept pace with house prices across large swaths of the country.
https://www.avtrinity.com/news/house-prices-vs-income-how-affordable-are-uk-homes#:~:text=Therefore%2C%20it%20would%20take%206.1,only%20risen%20to%20%C2%A333%2C000.
house price affordability is simply the number of times the average salary needs to be multiplied to buy the average house. For example, in 1983 the average house price was £26,000 and the average salary was £8,528. Therefore, it would take 3 times the average salary to buy the average house.
In 1993 the average house price was £56,000 and the average salary was £17,784. Therefore, it would take also 3.1 times the average salary to buy the average house.
In 2003 things got more expensive as the average house price was £125,000 and the average salary was £21,124. Therefore, it would now take 5.9 times the average salary to buy the average house.
In 2013, affordability took another hit as the average house price was now £165,000 but the average salary was only £27,011. Therefore, it would take 6.1 times the average salary to buy the average house.
In 2023 (figures from 2022), house affordability took another turn for the worse as the average house price rose to £280,000 and the average salary had only risen to £33,000. Therefore, it would take 8.5 times the average salary to buy the average house.
Cost of living which is discouraging many from starting families or delaying or reducing is being driven by housing, food and energy costs - not really tat on amazon.
I'd agree we all need to consume less but I don't think that's behind the decline in birth rates - I think it's much more the basics - lack of housing security , need for two wages and high cost of childcare.