The M and S advert

[dottypotter]

Aibu to not understand it.

Anything but Ordinary, they are Ordinary.

Did they pay an agency to come up with that slogan?

I consider their food/ gifts better than average/ they skew towards the premium supermarket end. In what way do you feel they are ordinary?

Link to the advert?

Their clothes are Ordinary.

No, that’s a skincare brand.

Other supermarkets copy their designs that they've spent a lot of money on developing eg. Colin the Caterpillar cake, Percy Pig, light up gin bottle. So I guess they aren't ordinary as they are coming up with new, successful ideas that ordinary supermarkets are ripping off without the expense. I also agree their food is better quality than average