@sst1234
Having just wiped the dripping sarcasm in your post from my rhino hide umbrella, I feel compelled to point out that my ranty offering was an attempt to point out the bigger, more complex factors affecting small business.
Some posters get it, some don't - fair enough.
I try and go the extra mile for my customers, within my sometimes limited capabilities. I reserve items for people seen online for weeks because they'll definitely, absolutely, 100% be in for it in the next few days...... after a month, I hoof said items back into stock. I can guarantee, even if I have made gentle contact in this time to ensure they are "desperate for said item" they rock up a few months down the line and are desperately disappointed when I have put them out for other customers to, you know, actually buy. With money.
So someone will no doubt suggest I require a deposit or payment up front..... tried that ...... "I don't get paid till next week".... "I have an unexpected bill...." "I am poor"..... all valid and understandable..... and in order to be community spirited I just smile and nod and cross my fingers....
While I will happily chase trends, keep an eye on the market and accommodate my clientele's desires as far as I can, the points I raised in my previous post are not sheer defeatism but based on as careful analysis of the market as I can muster as a sole trader also occupied with the mundane tasks that go with running a bricks and mortar shop.
No doubt, as evidenced by posts here, there are badly run small businesses, but those that truly are doing their damnedest and still struggling, are at the whim of those fabled market forces, and even global geopolitics..... supply chains, shortages, stuff like that.
The insistence that enough positive energy chanelled into new innovation will always trump outside influence smacks somewhat of the MLM model...... and law of attraction thinking..... believe me, I try to remain upbeat and positive, and I know there is a market for my niche.
But for the small business with tight cash flow, a bad week can make all the difference in terms of re-stocking etc.
I'm sure the next suggestion might be "If it's all so dreadful why don't you pack it in and get a job? After all, you're privileged to run a business and have that independence".
To which I will reply that after 7 years survival, despite everything I wrote in my first post on this thread, everything I have is tied up in and dependent on this business - my entire survival and identity is this business (because I'm supposed to be passionate about it, and I am). I am 54 years old, so far out of the traditional employment loop that I am probably extremely limited in employment prospects.
I am well aware I can't have it all ways, and life isn't always fair, and I work with that.
Another poster mentioned that small business has costs that means that profit, pure disposable profit is rare..... overheads, stock and personal living costs are paid before all else, and helps keep the economy turning, just the same as any form of commerce.
Do we think Tescos are operating from a position of privilege? Well, when they started out, as a PP pointed out, the landscape was very different..... since then more and more rules, fees and taxes have been brought in that have to be adhered to and paid just to operate in order to try and make a living without recourse to state support or dependency.
Ultimately the exchange of currency is a tool that is supposed to help society function. We pay to play the game of life, but we're so fixated on winning or losing we fail to see that what society as a whole needs is more equality of opportunity and less squeezing if the pips by the big cheeses who already have everything they need and more.
So there, got that off my chest.
TLDR : It's complicated. It's ALL complicated.