to ask what on earth a vibrator "for mums" is?

[DarkShade]

Annoyingly MN frontpage is displaying a vibrator advert the size of my entire phonescreen, so secret mumsnetting while at work is out. Damn, guess I have to actually be productive. Then I see it's advertised as a vibrator for mums. What on earth does this mean? I gather the idea is to get back into it after childbirth - fine - but why does that need a specific vibrator? Is there massive tabboo around mums having sex (or not having sex??) after having a baby? Is this tabboo resolved by having a certain sort of targeted vibrator? I can't imagine sitting down and going ah yes, here is my mum vibrator, going to go and enjoy my mum orgasms now. I'd say that the time I spend with my vibrator is one of the only times that I am not in mum mode.

But maybe I'm being unreasonable. Does this make more sense to you than it does to me?

YABU - a mum vibrator makes perfect sense, good for them, I know exactly what gift to bring to the next baby shower I attend
YANBU - wtf is a mum vibrator, just a marketing gimmick

If I’m infertile, do I not get to use it?! What about if I’m recovering from a miscarriage?

Such a random distinction!

Maybe it says "not tonight I have a headache" and you can just roll over and go to sleep?

@neverknowinglyunreasonable Brilliant advert... but.. not shouted - it has to be whispered to go with the brand name.. you just can't shout about something called a "Whisperer"

I definately agree there's room for a range - perhaps a household range to go with the MIL, SIL etc etc.

The electric bill - Makes you jump and gasp
The mop - the harder you squeeze the better it'll be
The microwave - get hot quick
The television - You thought you'd seen it all now press the button for more

I could go on probably

In my sleep deprived state I mixed iggle piggle with makka pakka - I certainly wouldnt want that shape up my hoo-haa... I mean haahoo.

This threads had me in stitches. 😂

Not on mine, l&b. Just ads for mobile phones (which I've been looking at elsewhere). Ohh and a big ad in the middle of the page saying "Am I pregnant?"
It'll be even better than an immaculate conception if I am.

This!

” Mum!
something’s buzzing- a bee must be trapped in your room!

Oh nooooo. Now I'm going to think 'vagina' whenever I see the haa hoos!!

Sometimes the mistakes of marketing men are stark

Is it perhaps one that is very quiet and therefore very discreet? Shaped like something innocuous so it won't cause awkward questions if discovered? I've no idea.

Some excellent responses. I think ‘mum’ is supposed to be shorthand for ‘relatable and cosy’ and ‘vibrators are NORMAL!! not some shameful kink involving strangers in lay-bys or furries or being led around on a leash dressed in a nappy’. But who knows?

Well, they've just alienated 20% of their potential market with that slogan. Nice one 🤔

I’ve had a look on the website and it’s apparently not just for mums but for “mothers and all vulva owners”. My auto correct wants me to type “all Volvo Owners”.

'vulva owners' 😂

Maybe it comes in a nice gift pack with a packet of Pom Bears and a bottle of Zoflora for post fun clean up?

Until I scrolled down I thought it was either a witch hazel spot stick or a colour corrector!

Brilliant example of marketing department boldly targeting 'key' customer segment with niche product then hedging their bets and positioning as for everyone. (With vulvas).

Oh is that the one by Uppamummy?

Yes, let’s not limit it to “mums”, let’s throw this opportunity open to those that identify as vulva owners. Not sure who they have in mind in the broader category of Vulva Owners Club.

Thing is. It's not really about the vulva is it. Ownership of one of these is neither here nor there. It's the clitoris that is key ......(or have I been doing something wrong all these years?)

If it can bring me coffee i will purchase one 👍🏻.

Hi all, thanks for your comments on this, have enjoyed reading your takes 😁 if its of interest, we ran some research with Mumsnet users on their experiences of sex post birth and sex toys which fed into the design of the vibrator, you can read more on the project here.

I think in this instance it's a polite way of saying your normal vibrators might not work now you have a flabby vagina due to childbirth.
I wouldn't buy one advertised like this anyway. Just go on Love Honey or whatever and pick whatever I fancy.

Fair enough, I get this, and like the idea of something designed specifically for when the last thing to come through your nether regions was the size of a watermelon and you are still not over the shock.

But I still think it's weird branding. You are postpartum for a few weeks, but a mum for the rest of your life. Advertising something designed specifically for post birth as if it's for mums in general feeds into the misconception that our bodies and sexual needs are permanently altered by having children. The implication seems to be that because we're mums we're not up to either regular vibrators or sex. Which I mean, sure, for many women for some time after, but at least for most, not for ever. It'd be like branding episiotomy cushions as 'mum cushions'. Also if I were looking for something suitable for post-partum use, I wouldn't assume that this would be it.

Anyway I'm glad you guys made this thing, if only for the amount of times I've laughed reading the replies to this thread. Even if it did cost me never being able to watch the night garden again.

I think it means a really efficient quick vibrator cos after all we've got 5 mins tops these days.