to ask what on earth a vibrator "for mums" is?

[DarkShade]

Annoyingly MN frontpage is displaying a vibrator advert the size of my entire phonescreen, so secret mumsnetting while at work is out. Damn, guess I have to actually be productive. Then I see it's advertised as a vibrator for mums. What on earth does this mean? I gather the idea is to get back into it after childbirth - fine - but why does that need a specific vibrator? Is there massive tabboo around mums having sex (or not having sex??) after having a baby? Is this tabboo resolved by having a certain sort of targeted vibrator? I can't imagine sitting down and going ah yes, here is my mum vibrator, going to go and enjoy my mum orgasms now. I'd say that the time I spend with my vibrator is one of the only times that I am not in mum mode.

But maybe I'm being unreasonable. Does this make more sense to you than it does to me?

YABU - a mum vibrator makes perfect sense, good for them, I know exactly what gift to bring to the next baby shower I attend
YANBU - wtf is a mum vibrator, just a marketing gimmick

I’m more concerned about the reference to people with wombs. Do they understand where you put vibrators?

I don’t care what research MN say they’ve done this is a colossal fuck up of product, targeting and audience. There’s no taboo against mums using vibrators and you can’t just make it up for a good marketing ploy. Ffs

The idea of anything penetrative after giving birth is enough to make you cringe.

I can’t believe the marketing blurb actually says this. Maybe it makes other people cringe but many people are just fine with sex ‘as a mum’. Ffs this is actually quite grim

😂😂😂😂😂

Are you a mum who likes to cum?

A brilliant strap line. Are you in advertising?! 😂😂