The latest Macmillan charity big event is a hike.
brilliant idea. Inclusive and encouraging being outdoor and getting active
but then they go an ruin it by making a big song and dance in radio adverts and mention in marketing about the glass of bubbly that awaits you at the finishing line.
So… ignoring link between alcohol and cancer; no longer entirely “inclusive” as this “treat” alienates children and those with drinking problems; could possibly even lead to someone trying to avoid alcohol to think “sod it I deserve a drink after that hike” and in no shape or form is alcohol healthy or indeed hydrated you after exercise
sometimes I feel like banging together these charity paid fundraiser marketing teams and just say “THINK FGS”