I just hate it! Why oh why do they market anything to do with baking / cooking at little girls only? (Big Cook Little Cook excluded but they cook crap anyway if I am honest) DP used to be a chef and DS loves anything to do with cooking. I just know he would love that magazine if it wasn't so bloody girly and pink and cutesy. Grrrr!!
And at the end when the smug mum bends down with the tea towel and the syrupy voiceover says "Now you can cook just like mum". Erm right, so we are now back in the 50's where men don't cook, only women and little girls.
This rant probably looks a little irrational but hey. Its one of those adverts that makes me gnash my teeth