To think Mothers’ Day opt-out e-mails are triggering in themselves?

[HelloKittyGirl]

I mean, they are asking you to think about Mother’s’ Day, aren’t they? And to make a decision about it.

How is that really any better than the emails they’re saying they want you to be able to avoid?

I agree with the comment upthread that this is stealth advertising. I have had more than ever this year and have been marking them all as spam.

I've only had one opt out email this year - and none at all last one. The year before, though, the same firms were falling over themselves to tell you that you could opt out of Mothers' and Fathers' Day stuff.

I think that it would be better for anything related to certain subjects should be an opt in/easy opt out if you have an account and if you don't choose them, you don't get the emails related to those in the first place; for example, haven't clicked the yes please to emails about Mother's Day, you get an email about Spring lines, not 'show your Mum how much you love her' or 'because you only have one Mum' shite.

@Luredbyapomegranate

🤷‍♀️ I miss my mum a lot anyways.. I think you have go to find a way to live along side this stuff, or you never learn to manage it.

Indeed.

My point is just that the opt-out e-mails don’t really seem like an improvement on the emails they’re intended to avoid.

@NightmareSlashDelightful

It’s better to have 15 opt out emails rather than 15 Mothers Day emails once or twice a week for 4-6 weeks. The amount of pestering marketing for Mothers and Fathers Day now is absurd.

This is true. I used to work for an online gift retailer and they got to the point where they were sending out emails about Mother's Day/Father's Day twice a day, every day, for almost a fortnight leading up to the day. This was before the days of opt-outs. We used to get customers ringing up asking to be taken off the mailing lists entirely because of it.

But the CEO wouldn't budge on it because 'Mother's/Father's Day are our most profitable periods outside Christmas' so she just wanted to spam everybody relentlessly until they bought something.

I get it, kind of; a company can't be responsible for all people's feelings all of the time. And there's always the unsubscribe button (and opt-outs, now). But it left a sour taste in my mouth all the same. I left the company not long after and haven't worked with them since.

Bloody hell, twice a day for a fortnight?! Surely no company should be emailing anyone that much. That’s bordering on harassment in itself, quite aside from any sensitivity issues.

I lost my father when I was a teenager. I just delete any marketing emails about Father's Day and give it no further thought. I don't expect the world to revolve around me. However, if other people find the opt-out emails helpful then good for them.

I really agree with you Op. i feel a pang when I see those opt out emails.

The opt out emails feel like a finger pointing and someone shouting 'you without a mum yes you, yoohoo you over there whose mum isnt here you, do you want these other emails that you took in your stride and deleted?? Do you?, come on now don't be shy. All you have to do is click on, read all the Mothers day adverts and say you want to opt out easy peasy. Oh and we'll do it all again next year in case there's a resurrection' it's like asking the shy kid to come out in front of the class to stand up say I'm shy please leave me alone.

@maddening

I think that if any discussion of mothers day triggers a person for whatever reason that is for the person to address within themselves, not the world to do.

Oh my gaaaaaad. How DARE anyone suggest I was born of woman! I was dropped by a low flying stork, under a gooseberry bush. I shall have to lie down (sigh).