@Newyearoldyou
Was it Audrey choclate on Hove because they produce many chocs for fortnum??
No, this is Artisan du Chocolat in Ashford.
@EchosMum2007
Oh, no doubt the ingredients are mainly the same, one would hope that ANY brand chocolate would have your chocolate butter, chocolate beans, sugar, milk powder, etc... It's not only about the basic ingredients, surely, what separates the proverbial grain from the chaff. It's interesting that Aldi these days have on sale practically identical design luxury chocolates as Artisan du Chocolate used to sell off Sloane Square 10-15 years ago. Totally ripped off! Someone in Aldi marketing team finally cottoned on after all these years, lol.
Aldi aren't 'ripping off' AdC's luxury chocolates, AdC make them for them.
Yes, the basic ingredients of chocolate are the same but there are obviously different types/grades of individual ingredients and different retailers decide which ones they want to go into their products but when a manufacturer ignores this and uses ingredients that have been earmarked for one retailer in another's products there are times when cheaper/ more inferior elements than stipulated by the retailer are used, especially if the manufacturer has under/over ordered something.
@Londoncallingme
^Doesn’t mean they are not ‘Posh’ though - we buy in to the shopping experience, presentation, wrapping, tissue and quality gift bag - all art of the posh-choc experience.
Especially when purchased for gifting, just not the same to give an Aldi bar in a carrier bag!^
If it's just the packaging that makes them 'Posh', then I could buy a basic, generic, cheap chocolate and put it in a fancy box for the same effect.
When my son was at AdC, he gave me one of their own 'luxury brand' chocolate assortment boxes that retails in their London and Dubai shops for approx £96, it looked very nice with pretty patterns on each chocolate but they were no nicer than a supermarket brand, then he told me the retail price and how much he'd paid for them. Now, obviously, as staff, he'd have received a discount but I truly wouldn't expect him to get almost 94% because he only paid cost price of £6.00!
So yes, we're prepared to pay a bit more for our chocolates because they're packaged nicely but this mark-up is ridiculous, then again, if people are prepared to pay it, more fool them.
Thankfully, my son has standards which are clearly higher than their's he got out and went to work somewhere else.