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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

To think many are jealous of social media influencers

257 replies

pebimo6 · 03/12/2021 12:06

There's a couple I follow on Instagram and it's obvious some of the things they show are ads and that's fine. When I watch itv it's free because there are ads, that's the world. You either pay for a service or it finds another way to make you pay.

But has anyone else notice how instamums attract so much negativity? It seems to be nothing more than jealously! They're not harming anyone and no one is forced to follow

OP posts:
Cam2020 · 03/12/2021 12:41

They're just making a living. They're presumably paying tax and contributing to the economy. I personally think it's a pile of vacuous shite so I don't follow any of it but no-one is forced to look at it. Making nasty comments probably does stem from jealousy.

galacticpixels · 03/12/2021 12:41

I dislike influencers and don't follow any. I think it's awful that people use their children as content and in ads. I don't think it should be allowed.

But why would I be jealous of them? I have a job that allows me to buy what I want and I don't have to trade in my and my family's privacy for it. When I go somewhere nice or do an activity I enjoy the moment and don't have to worry about making content. There's nothing about an influencer's life that I would want.

MrsBison · 03/12/2021 12:42

Yes, its jealousy mostly.

But some influencers are actually annoying.

MLMshouldbeillegal · 03/12/2021 12:43

Thinking they are pointless, shallow, self-obsessed and in many cases a bit thick is not the same as being "jealous".

The OP is all a bit "nvr mind the h8ers hun, liv ur BEST LIFE". Hmm

Sparklingbrook · 03/12/2021 12:43

@ChristmasKrackers

For instance my best friends sister thought Mrs Hinch was a hairdresser at the beginning. Says it all doesn’t it.
IIRC she was a hairdresser at one point.
JudgeJ · 03/12/2021 12:44

@mbosnz

I hate that young people think this is a worthwhile job. It sickens me. That's why I don't like them. They're parasites. No envy or jealousy here.
I once heard someone on a quiz show giving 'I'm an influencer' as their occupation. Hopefully she wasn't trying to influence anyone with her brain cell.
hotmeatymilk · 03/12/2021 12:45

It’s the endless, relentless bloody consumerism of them that gets me. Especially because they’ll team up with any old sustainability brand and give a nod to environmentalism, then the next post back on the new sofa/new coffee machine/new wallpaper/new new new more more more. Hideous.

Sparklesocks · 03/12/2021 12:49

I also feel uncomfortable that some of the dodgy ones don’t vet what they’re paid to sell - some push dodgy crypto/trading schemes which aren’t legit, or I’ve also seen some promoting services which encourage customers to get IVAs with promises to help clear all their debt etc with no info as to what that really means. That could be really damaging for young or vulnerable people to get caught up in solely because they trust the influencer who posted about it.

IgneousRock · 03/12/2021 12:49

I think they are awful. I am definitely not jealous though. There’s no way I’d want to be one!

elliejjtiny · 03/12/2021 12:50

I wouldn't want to be an influencer but sometimes I get jealous of all the free stuff they get just for being popular. I know there is a lot of effort going on behind the scenes but from the outside it looks like they are getting free stuff because they have lots of "followers".

TheMarmaladeYears · 03/12/2021 12:51

The very word 'Instamums' sets my teeth on edge. Jealousy doesn't come into it.

HeyFloof · 03/12/2021 12:53

It's not something I'd choose to be. It's never something I'd do to my DC. Selling their lives and privacy when they can't consent should be criminalised.

I have personal experience of a mid range successful one and she was interesting, and occasionally problematic but overall harmless generally. Acquisitive and driven whilst appearing floaty and earth mother. I didn't mind her as a person. I didn't agree with putting her children and their home online for thousands of people to see. It was also very easy to find the kids school and their home address.

Sparklingbrook · 03/12/2021 12:54

I follow some celebrities on Instagram but no idea if I am being influenced by them by some sort of telepathy I'm unaware of.
I did buy a handbag from a company Davina McCall was raving about and I love it but she wasn't getting paid for it.

Some of them I follow because they are accidentally hilarious with their #AD for this that and the other. CBD oil anyone? Grin

MrsMiddleMother · 03/12/2021 12:57

I'm not a fan of influencers. I used to be and was very sucked in until I realised how fake it all is. The 21 year olds who all have the exact same lips, outfits and shade of tan can crack on but 'instamums' especially are disgusting imo. Monetising their children, showing them off to millions of strangers online, putting out images of intimate moments like in the bath, on the potty, asleep in their beds etc. Their daily routines, routes to school and where they shop. There's zero safe guarding for those children and unlike with child actors and models, there's no policing it and no rules. The fact I would recognise so many strangers children and know their names, ages etc is so scary all because their parents wanted to post them online.

ChristmasKrackers · 03/12/2021 12:59

Yes she was a hairdresser, but she thought she still was. Just a lovely hairdresser whose so friendly and down to earth.
Meanwhile she had influenced her to spend loads of money and her cupboard was a “full Narnia” of cleaning stuff and all other things.

My mouth just dropped, I said no, she is a marketing influencer who persuades people to buy that stuff as she earns commission from it, even if she thinks the products are crap, she doesn’t tell you that because she needs you to buy it so she can make money, she’s not a hairdresser!”

Then the penny dropped for her, but I was shocked it was not obvious from the start, how so many people missed that was beyond me!

FlickerBeat · 03/12/2021 12:59

Oh yes, so jealous of people who plaster their children all over the internet for monetary gain Hmm

lazylinguist · 03/12/2021 13:00

YABVU. People dislike them because they seem (variously) vacuous, grabby, cynical, narcissistic, dishonest etc, and because their 'influence' is largely not a helpful, wholesome influence. I'm not remotely jealous - I certainly wouldn't want to be one!

Annoymouser2 · 03/12/2021 13:02

I dont watch influencers, dont have Instagram and dont get jealous of people who are influencers or on instagram, im a bit baffled by the whole thing, the neediness for approval off strangers v my dont give a shit what others think of me approach.. if that's how they make money then good on them though, i have zero problems with anyone making cash on doing things they enjoy.

Sparklingbrook · 03/12/2021 13:03

@ChristmasKrackers

Yes she was a hairdresser, but she thought she still was. Just a lovely hairdresser whose so friendly and down to earth. Meanwhile she had influenced her to spend loads of money and her cupboard was a “full Narnia” of cleaning stuff and all other things.

My mouth just dropped, I said no, she is a marketing influencer who persuades people to buy that stuff as she earns commission from it, even if she thinks the products are crap, she doesn’t tell you that because she needs you to buy it so she can make money, she’s not a hairdresser!”

Then the penny dropped for her, but I was shocked it was not obvious from the start, how so many people missed that was beyond me!

Oh ok, I see. Yes it went hairdresser-salesmanager-influencer.

When she was doing cleaning tips I thought it was all ok, and gave some of her tips a whirl. But it has moved on so much and now I don't know exactly what she's trying to be.

Dixiechickonhols · 03/12/2021 13:04

As long as it’s clear it’s an ad or or product then it’s just another form of marketing. Personally I’ve bought things I’ve seen on over 40 fashion influencer Instagrams as it’s nice to see things on a normal person not weirdly styled on a young model.

FlickerBeat · 03/12/2021 13:05

When she was doing cleaning tips I thought it was all ok, and gave some of her tips a whirl. But it has moved on so much and now I don't know exactly what she's trying to be

She hardly ever even shows cleaning stuff now unless it's for an AD. I find it surprising considering that's what put her on the map.

sbhydrogen · 03/12/2021 13:06

I honestly don't care. I follow a lot of "influencers" but I follow them because I find them interesting. I'm not jealous, nor do I care when they have a paid partnership with X brand for money. It's their job, so why would I care?

NightmareSlashDelightful · 03/12/2021 13:07

It's not something I follow personally but I don't have a problem with them at a conceptual level.

I mean, the clue's right there in the name: influencers. They're there to influence people. It's 100% upfront that their purpose is to try to sell products or services.

It's up to us whether we watch/subscribe/follow or not. Unfollowing someone is extremely easy.

CocoandCleo · 03/12/2021 13:09

I think some people are jealous, sure. I follow and like some influencers, I don't think they're all terrible, just like not all people in any walk of life are all terrible. What does get on my nerves however is the way some influencers bat or any and all criticism as 'hate', state that we should all just 'be kind' and 'good vibes only'. The job they are in means they will get people criticising them, it's part and parcel of the massive perks. There's a big difference between jealous, hateful comments or trolling and relevant, constructive opinions from the very people they are trying to influence.

CocoandCleo · 03/12/2021 13:09

Treat not bat*

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