[quote LittleGwyneth]@JassyRadlett Perhaps, but honestly if I didn't buy clothes we all know nothing would actually change. Space tourism, China and India's emissions, I just don't feel bad in comparison.[/quote]
I’m not asking you to feel bad. We all make choices.
But we do need to be realistic that high consumption is the primary driver of climate change. Just because others are worse doesn’t mean our actions - and how they’re normalised within our own parts of society - don’t have an impact.
Let’s at least be honest with ourselves? The fashion industry is really carbon intensive. A lot of that is in the fabric production - crops, fossil fuels, water. Water is the particularly huge one, according to the world bank.
The choices we make help to normalise those choices and also help to create markets. If you switched your £250 a month to BCI or even better organic cotton only clothes, prioritised companies that have made inroads on cleaning up their supply chains, lobby places like Zara to clean up their act and only buy from their sustainable lines, you’d have less of an impact.
Just like me buying more expensive, local and organic meat less often isn’t removing the impact of my choices, but my money is going towards businesses that have less of an impact.
I’ve said a lot I think so much of this is on government and businesses to set the right standards. But there are things that all of us can do, and we need to be open and realistic about that.
I suspect (and hope) than in a decade the consumption levels we have today - particularly around tolerance for food waste and throwaway fashion and electronics - will be socially a whole lot less acceptable.