Yes it's a bloody minefield. The most important thing really is to reduce overall consumption and the obsession with economic growth, which is never going to happen. Individual consumers can do a bit, but we don't create the system.
Agreed 100%. I've been watching a bit of Russell Brand during lockdown (if you'd told me that years ago I'd have laughed in your face), and his "vision" of little self-sufficient, self-governing communities and a completely different way of life sounds pretty good to me. Do I like being able to go on my phone and have someone drive a Venti Caramel Latte in a throwaway cup from Starbucks to my door in 20 mins? Sure.
Would I be just as happy if all of that was taken away tomorrow? Probably.
The things that make me actually happy are my kids, seeing friends and family, walks in nature and books. You could have that in a hut in the woods, trading your chickens eggs for your neighbors tatties 😂
But that's not the system. And since the system is very unlikely to change, he might as well be describing a fairy kingdom.
I think the best we can hope for is governments taking action on companies. But it needs to be everything.
The refillery is 4 miles away but the tesco local is 4 minutes away. If all of the supermarkets are 'forced' to offer say 10% of products as refills, and X% local, then it would do a lot for accessibility and affordability - because they'll be competing with each other on a level playing field.
There's also the entire fashion industry encouraging you to buy new clothes every season. Stacey Dooley did a doc on how entire seas are vanishing, and rivers are running purple with dyes and chemicals and people are having to drink it anyway.
Has fashion always been like this? I'm in my 20s and it's felt like a constant cycle of 'camo is in but out by spring where it's now cold shoulders, but if you're still wearing cold shoulders come autumn you're going to look dated'. I tend to see the 20s-90s as decades long trends? But that's maybe because I didn't really live them.
The point is though I think everyone agrees we all need to change but we're all aware 'little changes' aren't going to make much difference. We need the world leaders to take pretty drastic action.
And it really needs to be now. Not in 2040.