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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

To ask if you’ve noticed this? Race-related.

227 replies

OffRampHilton · 23/06/2021 23:03

I grew up (not UK) in an area that was entirely populated by white people but that’s changed since I was a child (I’m 40) and I’ve moved away to live in a big city so my friends and colleagues now are very racially diverse. I know couples of all races/ethnicity from same-race/ethnicity to every mix you can think of.

Over the past couple of years, I’ve been really happy to see more diversity on tv, especially in terms of race. I grew up seeing nothing but white people on tv shows, unless it was a programme specifically about black or Asian families. I remember the fact that Coronation St was introducing their first non-white family was covered in the newspaper. The default was white people unless non-white people had a specific “reason” to be there- and that reason was pretty much always race-related.

I’m noticing lots more diversity, especially on ads. However, I still don’t see a lot of black or Asian families. I see mixed families where one parent (normally the mother, for some reason), is white, then a black parent (usually a dad) and two mixed children (normally a boy and a girl!). Great, it certainly represents a lot of families, but there seems to be a lack of depiction of families that are entirely black or entirely Asian or entirely anything other than white.

From paying attention to a few ad breaks tonight, I saw the following, in order of most common-

White families.
Mixed-race families.

I didn’t see many wholly non-white families.

Has anyone else noticed this?

Also, if I’ve used any clumsy wording in this, please don’t jump on me, but educate me instead.

OP posts:
Dashel · 05/09/2021 10:16

I don’t really care what the ethnicity or sexual orientations are in adverts as long as the adverts themselves aren’t annoying.

I don’t identify with adverts as they are fictional promotional materials trying to sell me stuff that I probably don’t need and if I do need it then I’m buying it already. The whole concept of them annoys me.

Tresal · 05/09/2021 11:23

Advertising is about making money though. They will use whatever sells the best. That is why we have lots of Scottish accents in advertising, presumably because that type of accent sells the products better. It is nothing to do with advertising companies feeling they have a moral responsibility to represent Scottish people.

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